With 644 billion official websites currently registered worldwide, it’s easy for a business to get lost in this saturated market. It’s therefore vital to ensure that your website stands out from the crowd.
360 photography can help you to get your message across. This cutting edge medium has 3 essential advantages:
Advice For Getting Your 360 Photos Right The First Time
It’s easy to get started and share a 360 photo on your website. After uploading your photos, you will get an embed code to paste on your html and that’s it!
Here are three simple but incredibly useful tips to make sure you’re employing your pictures to their maximum use:
Tip #1 – Ensure That The Product Or Service You Photograph Is Relevant
If your website has a theme, aim to keep your 360 images closely linked to this. Don’t get carried away with the uniqueness and variety that 360 images can offer. Instead, concentrate on promoting images that would greatly benefit from a 360 view.
For example, if you’re in real estate, add 360 photos of the proprieties for sale but only in the rooms that can be appreciated in full via this method. Nobody needs to see a 360 view of a dull white box room or cupboard!
Similarly, if it’s a product you wish to show, get up close and highlight any specific information that you wouldn’t necessarily get from static photos on the site. This way, all potential customers can check online before they buy, getting as close to the product as possible beforehand.
Keep these unique images simple and effective. They should be easy on the eye and blend in with the direction of the page, rather than visually overloading the viewer.
Tip #2 – Break Up Your 360 Images With Informational Text
Once again, the diversity of such images often means some websites get carried away and pile as many 360 images all congregated on the one webpage, forgetting to add any text.
However, just as your visitor will get fed up with too much text, the same also can be said of too many 360 images!
The answer here is to find the perfect balance, and that balance comes in the form of informative text. Describe in instructive words what the 360 image is showing visually.
Use a small block of written text underneath to identify and reiterate what the customer is seeing in the picture. This way your text backs up their view and emphasizes what they’re seeing for themselves.
Better still, combine your 360 images and text with one or two static photos, to break up the page and encourage the viewer to scroll further through the site.
Tip #3 – Use The Best Camera Possible
If you’re a smaller sized business, you may not have top of the range photography kits at your disposal. But, this shouldn’t stop you from getting the best 360 images.
There are many easy to use and affordable 360-degree cameras on the market. Some models will even allow you to clip the camera onto your phone and use it through a connector.
If you want to get the best 360 images, it’s worth taking a little time to search for those models which offer the best resolution.
Ultimately to get the most success out of your 360 images, make sure you approach this type of media as an essential aspect of marketing. That way, you can work on monitoring the effectiveness of your site’s images while thoroughly engaging customers emotionally with some visually aesthetic website content.