Now more than ever, it is important for lawyers to have a strong online presence. A well-made website can help you attract new clients and build your reputation. However, there are a few common mistakes that many lawyers make when creating their websites. Here are the five biggest ones:
Not Having A Website At All
This may seem like an obvious mistake, but many lawyers still don’t have a website. If you want to be taken seriously as a lawyer, you need to have a professional website that showcases your skills and experience. Potential clients will look you up online before they decide to hire you, so it’s important that you make a good first impression.
Having A Poorly Designed Website
Your website is your virtual office and it should reflect your image as a professional and experienced attorney. It’s important that you invest in a site that looks great and will help to generate new clients. If you’re not much of a web designer, consider hiring someone from fiverr.com or elance.com to create your site for you.
Not Having Contact Forms On The Website
If potential clients can’t easily get in touch with you, they may look elsewhere for legal assistance instead of giving your business a chance to prove itself worthy of their business. Website visitors expect the ability to send an email directly from your website, so make sure that there are easy-to-use contact forms on every page of your website.
Not Having An Up-To-Date Blog
A blog is a great way to show off your legal expertise and keep potential clients updated on the latest news in your field. If you don’t have time to write your own blog posts, consider hiring a freelance writer to do it for you. Just make sure that all of your posts are high quality and informative – people aren’t going to visit your blog if all they find are poorly written essays.
Not Using SEO Techniques
If you want your website to be found by potential clients online, you need to use SEO techniques. These include optimizing your website’s title tags, meta descriptions, and header tags for search engines, as well as including keywords in your content. If you don’t do this, your website is likely to get lost in the shuffle.
Not Thinking About The User Experience
Your website should be designed with the user in mind. Too often, lawyers focus on showcasing their own credentials and services, rather than providing information that is useful to clients. Make sure your site is easy to navigate and provides clear answers to common questions. Remember, you want your clients to feel confident that they made the right choice by choosing your law firm.
Even if you aren’t planning to create a blog, these techniques are still relevant. Website design is always changing, so it’s important that your site stays current and engaging for clients. Keep these points in mind when designing your next website. By taking this advice to heart, you’ll have no problem making a great first impression. Visit here to know about legal assistance.