What makes some sellers on Amazon stand out from others? Why do some sellers receive consistent orders while others struggle to move the same product? While there are many factors at play, one of the most important is having a clever approach to the Amazon platform. Learning how Amazon works is essential for ranking your products higher and getting those all-important orders. One such factor in understanding Amazon is the Amazon A9 algorithm. This is the engine behind the marketplace and is essential for any business that wants to flourish on Amazon.
What Is Amazon A9?
The Amazon A9 formula is one which analyses data across the marketplace to track all customer actions. Similar to how Google stores your search history so that you receive better search results, Amazon tracks customer movements on the platform to provide them with better product options. Amazon uses this data to direct them to products which they think customers may want to buy, ensuring a better overall shopping experience. The A9 formula essentially places products in front of a customer which they are likely to buy.
How It Works
There are several factors at play in the A9 formula including:
Click Through Rate
Amazon tracks and uses the data of where clients click after they have entered keywords into the search bar. It shows how long customers stay on a page and if they read the full description of the product.
The formula also looks at how many people who click on your listing actually follow through with a purchase. This can help you analyze your product description, pictures, and other listing factors.
The price of your product is obviously very significant and this formula always tries to find the best price for the customer. Therefore, keeping your pricing competitive and at a low rate will help your product rank higher.
Inventory. Maintaining your inventory is essential for keeping clients happy. Ensure you keep an eye on your inventory or use inventory tracking software to make sure customers are not placing orders you cannot fulfill.
Reviews play a huge role in building trust on Amazon. If clients ask questions about your products, do your best to answer fully and honestly. These questions and reviews will play a big role in the rank of your listing.
The Amazon A9 formula can work to your advantage if you understand and use it correctly. Ensuring your title and description is keyword optimized is important for your listing to get picked up by the algorithm. Pricing, complete product listings, and quality content are all also important factors when you list a product on Amazon. Finally, use only high-quality images for your listing and try to show all angles of the product.
The amazon algorithm is not complicated, but it can make a huge difference in the volume of sales you make on the platform. Use the knowledge of the A9 formula to perfect your listings and ensure they ran highly when a customer is searching for keywords associated with your product. These tactics will result in more sales and better customer reviews which in turn will increase sales even further still.