Every business owner wishes to attract more sales from their customers without having to spend a lot of money in running the business. Getting your business on a top rank and even be in a position to generate massive sales can be difficult. If you happen to achieve this, then you must have spent a few thousand dollars in marketing and promoting the business. This can be hard for a new business owner considering the high costs that they have to spend in establishing their businesses.
But do not worry as there are a few tricks that you can utilize in promoting your business without spending too much money. These ideas require you to use critical thinking when utilizing them to ensure you capture the attention of your targeted customer with your products.
Here are top best intelligent tricks that you can use in promoting your business.
Brand Your Car
Your assets can help you promote your business and even reach out to many people including those who are not on social media. Although many business people do not find the necessity to use this trick, it can effectively boost your business awareness. Wrap your car with a removable sticker containing your business details, contacts, and the business location. Include all aspects that you would want to be included on a billboard.
A car acts as a billboard, and it can help you market your product in different regions if you are always on the move. This is a cheaper method to promote your company as opposed to using a billboard.
Use Social Media
Nowadays almost everyone is on social media since it is one of the easiest ways to communicate with a group of people. This is also a useful strategy to market and even promote one’s business to different people. Start with your friends, post about your business and what you are selling and then tag your friends.
You can join other marketing groups on social media platforms like Facebook to market your products to the group members of those groups. Note that social media marketing requires one to be active in posting and even updating the customers with new products and contents.
Hence, if you are not good at it, hire a social media company to guide you on how to do the marketing effectively. Social media companies provide their services depending on what their customers can afford. So, select a package that you can comfortably pay for.
When was the last time you communicated with your previous customer? This is a mistake that most people make whereby they fail to follow up on their customers once they purchase products from them. If you sell your products online, create a section on the page where your customers can enter their email addresses before they buy a product from you. Then use these email addresses to send them newsletters once you have brought in new products, or you are offering discounts on your products. This trick helps the customers feel valued, and they get the urge to visit your site for more info. Utilize email tools such as the MailChimp to make the work easy.
Donate Your Products
Aside from the kind gesture that one portrays for giving back to the society, this trick can also boost your visibility in your region. People will develop the interest to know more about your products most especially if they are new on the market. You can also distribute your business brochures and business cards to the attendees and tell them a few things about your company. Publishing the business brochures and the cards don’t cost a lot of money.
“Seeing is believing” and shooting clips showcasing DIY videos of how to use your products can help develop trust from your customers. For example, if you deal in selling makeup products, provide your customers with a clip of how to use the makeup and even how to remove it. Post videos of how you run your business, the employees in your company and the tasks you undertake on a daily basis to come up with the end products. There is no need of hiring professional producers to shoot your videos since you can easily do it using your smartphone and edit from your desktop. There are video editing tools that you can find online for free.
Although the above tricks do not guarantee you riches within a short period of using them, they can help boost your business visibility and bring in clients without spending too much money. Dedicate your time in marketing and promoting your business especially if you are using social media. Hire someone to help you run the company if you are unable to run it full time.