Considering how much work it took you to launch your startup website in the first place, it might never even occur to you that one day you might look into selling your online business. Unfortunately, many website owners find themselves considering this option for a number of reasons; they’ve taken the business as far as their skills will allow, they’ve lost interest, they now have other commitments, or they know that business is failing. Whatever the reason, they know they have to abandon ship, but they still want to have something to show for their efforts. Therefore, selling is really the only option. Here are a few ways to find potential buyers once you’ve determined the value of your site.
Search Within Your Industry
If your website was focused on a specific hobby, industry, or region, then the best place to start is existing businesses who fall into the same criteria. When you first head out to find buyers you should look to contact individuals that will understand the value of your site because they won’t need to be “taught” about your marketplace. They will also be the most excited about the prospect because most likely they already sell to the same target market and you will be bringing them a lot of potential new customers. The easiest way to go about this is email any stores that have advertised on your website in the past – they will have the same target market, and they might be looking to expand into an online platform, or at least be willing to add your website under their umbrella.
Hire A Website Broker
Much like you would seek out an estate agent if you wanted to sell your house, a website broker will help you find buyers for your site. The broker will evaluate your website, and present it in a way to get the best possible price from potential buyers. This is an ideal option if you’re not comfortable negotiating and dealing with paperwork by yourself. There are a lot of potential buyers out there, so begin your search by looking at Income Diary’s recommendations for the best brokers. The best part is that your website broker is 100 percent commission based, so you won’t have to pay any money up front. Usually, you will have to pay ten percent of the gross sale price, but if the site is smaller some brokers charge up to 15% for the transaction.
Find An Online Platform
There are plenty of online options to consider for selling your website. Flippa.com was launched in 2009 for the sole purpose of selling websites, and they have done $165 million in transactions since then. BuySellWebsite.com specializes in established and start-up websites, so you’re likely to find someone looking for a site like yours. Many people looking to buy websites on these platforms are entrepreneurs who have the skills to take your website further than you could, so rest assured that your online business is in good hands.