We all want our websites to perform at their very best. We hope to attract more visitors, entice more leads, and secure more sales and conversions. But often, it’s difficult to see the woods for the trees. When you run a website, it’s tricky to see what tweaks and changes will improve the business. We’re often too close to our websites, and can’t see the obvious changes. In this post, we’ll shine a light on the most common problem areas. You can decide for yourself whether your website is guilty of them! Without further ado, here are the four tweaks that will take your site to the next level.
You might not think that a second or two loading time makes a difference. But, it really does. In fact, Amazon claim they would lose more than $1 billion every year if they slowed down by a second. When your website takes too long to load, people give up and leave. By taking steps to speed things up, you’ll keep more visitors on your site. That means lower bounce rates, and higher sales figures. Start by upgrading your hosting service, then strip the excess code and images from your website.
Simplify Your Copy
When visitors land on your website, you’ve got about five seconds to convince them to stay. You can do that quite simply with the wording you choose. Many websites still use dense and heavy copy to get their message across. In actual fact, short, simple wording is far more effective. Work on telling customers what you do in less words. It’s not an easy task, but it’s well worth it. Simplify your copy will increase ‘time-on-site’ and boost conversions. If your website sales are falling, try it for yourself.
Optimize For Mobile And Tablet
It is becoming increasingly clear that the mobile platform is taking over. More than 50% of all internet access now takes place on a mobile device. That means half of your customers are looking at your site on a smartphone, iPad or Kindle. Make sure yours works seamlessly across all devices. If you haven’t yet upgraded your website to a responsive design, now is the time. (You can see some examples of responsive designs here: http://designmodo.com/responsive-design-examples/). It will quickly boost your visitors, and your ability to convert them to paying customers.
Create A Brochure Or Magazine
There is a wealth of competition out there, and you’ve got to do everything you can to stick out. One great way to show your expertise, and prove your professionalism, is by using a brochure or magazine. If you run a blog, why not create a bespoke magazine for your best content? If you run a business or online shop, create a brochure to show off your products and services. It’s a great way to go above and beyond your competitors. If you’re intrigued, visit http://www.instantflipbook.com for more information.
These four simple tweaks will help bring in more visitors to your site. It will also help strengthen your credibility and reputation. Finally, you’ll secure more conversions and sales as a result. Try them yourself, and let us know how you get on!