5 Mistakes Startups Make With Selling Online

5 mistakes startups make with selling online

You’re likely reading this because you’ve recently started a business selling products or services online. But, you’re probably not getting many sales at the moment despite your best efforts, and you’re wondering if you’ve done something wrong that could impede your sales.

The truth is, many e-commerce startup businesses fail within the first 12 months of their launch due to some simple problems. It’s worth checking out these top five e-commerce startup mistakes to ensure that you’re not making them with your business:

Selling On The Wrong Platform

When you want to sell products and services online, you would typically choose from one of two platforms: an e-commerce platform on your website or an online marketplace like eBay, Etsy, and so forth.

You need to ensure that the items you sell online make sense for the platform you use. For example, you’re more likely to get consistent sales on Etsy or your own e-commerce site than on eBay if you were selling handmade goods.

Using The Wrong E-commerce Platform

You might think that it makes sense to use a free or cheap e-commerce platform like Magento or OpenCart. The truth is, the platform you’re using might not be best suited to the products and services that you’re trying to sell online.

If you’re not IT-minded, it probably makes more sense to use someone like WebX360 to build a tailored e-commerce setup for your business. It can be a good idea if you’re selling niche items, like tickets to shows and festivals, for example.

Not Having A System Of Processes In Place

When you get an order from your online store, do you have a system in place to deal with it? Likewise, what happens if you get customer inquiries or complaints; how do you manage them?

If you don’t have a system of processes in place, you could end up becoming frustrated, confused, and even disrupt your customers. Make sure you’ve got a system in place to help you deal with all aspects of your online store.

Not Asking For Help

Starting a new business is often very challenging, especially from a financial perspective. For that reason, many entrepreneurs decide to try and figure things out for themselves to save money. The truth is, doing things alone can often cost you more money – not less!

With that in mind, you should ask for help with any aspects of your business that you aren’t familiar with. For instance, if you don’t know anything about SEO, ask an SEO expert for help instead of guessing what you should be doing.

Not Solving Each Customer’s Problems

Do the products and services you sell online solve problems that much of your target market experience? If they don’t, that could be a big clue why your sales might not going as well as intended.

It doesn’t make sense to create problems in your market and manufacture solutions for them. Instead, look at the pains your target audience experience and determine how you can address them with your products and solutions online.

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.