If you’re already running a business, then you’ll be well aware that you have to strive to give customers what they want if they are going to keep coming back for more. That same mantra clearly applies to all aspects of your business operations, including an online store that you are operating. Building your website and finding the right hosting options are factors to consider and you can get more info here if you want to see some reviews on that score. In the meantime, here is a look at some of the main things that your customers are looking for from your online store.
Although this list of must-haves is in no particular order, as they are all important, it has to be said that if you don’t make it easy for customers to navigate your site and search for items they want, some of the other features will become irrelevant, as many will click away from your site in frustration.
Customers expect you to help them find what they want with ease and they will also be expecting filters to be in place so it is possible to refine search results.
Make sure you work hard on your indexing and searching facility as this can be a real turn-off for customers if you don’t get it right.
There is a lot of anxiety amongst online shoppers regarding security and privacy.
Customers want to be able to trust your website and know that it is genuine and takes security and privacy seriously.
Make sure your security settings and certifications are up to date or you could find that you lose potential customers who worry about providing personal and financial details to a website that doesn’t look as secure as it could do.
Be Upfront About Costs
Checkout abandonment is a big issue and one of the fundamental reasons why customers decide not to complete their purchase is because the total price is higher than they were expecting because of taxes and shipping charges.
Leaving this information to end isn’t popular with customers and it is much better to give his information when they are adding to the basket so that they are no hidden surprises, leading to checkout abandonment.
Provide Reassurance On Privacy
Online fraud is a big concern for many consumers and that is why your privacy policies and data security should be watertight.
No one is suggesting that you will be misusing customer data but if they are entrusting you with their personal information it is important to provide the right amount of reassurance.
You will want to gather contact details for future marketing (with their permission) and that is a good reason for getting your privacy policies right.
It’s Good To Talk
Despite the fact that online purchases can be made without much human interaction between the seller and the buyer it is clear that plenty of customers want the option to chat.
Live chat is a great way of providing customer service help at the point of sale and this option bridges the gap between the traditional store experience and shopping online.
You can set the triggers for live chat so it doesn’t have to be intrusive but it could prove to be a good investment when the service helps customers complete their purchase.
If you can deliver on all these key points and more, it should allow your online business to thrive and prosper.