Why does how a customer feels matter so much to a business? Simply put, if you give bad service to your customers, your business will fail. It’s the difference between being able to compete or not, so improving that part of the business will pay off in the long run. But it’s not just the way you treat your customers; it’s also the support you give them. Many businesses have phone lines to help their customers, but others choose to help in other ways that are just as good, many of which revolve around the business website. Read on to find out more.
Online Chat Features
One of the most popular website support options right now is online chat. It’s true that an online chat feature does take time out of the day to provide, and more often than not, you’ll come across people who are essentially wasting your time, but it’s still something that should be strongly considered so your customers can get in contact with you as soon as problems arise. Live chat features make businesses look more professional and much more willing to help customers out.
A “Frequently Asked Questions” (FAQ) page could make the difference in how well your customer service works. A simple FAQ could cut down on support requests because customers could find their own answers.
If you choose to incorporate an FAQ page into your website, make sure it’s prominent. The last thing you want to do is to take the time and effort to create the page – and it will take time and effort initially, as you’ll want to include as much as possible – only to find that no one knows it’s there, so they get in touch to ask the same questions you’ve already answered through your FAQs.
Having good content on your website is beneficial to your business in a variety of different ways. To begin with, it will help you rank better in search engine results, thanks to SEO techniques, including linking and keywords. As well as that, having plenty of content (ideally through your blog) will show anyone looking at your website and researching your business that you are an expert in your field.
The biggest benefit, however, at least in terms of customer service, is that people will trust you. They will see you have the answers they are looking for, but that you give them more than that too; you give them much more detail and even give them a personal glimpse into the business. This will all help garner a favorable impression of you.
The more you can test your website to ensure that it’s working in the way you need it to, the better your customer service can be. Implementing the testRigor software testing tool, for example, means that you don’t have to manually check the website, and any problems can be brought to your attention right away, giving you the chance to fix them before they start to cause issues with your customer service.
Testing your website on a regular basis means you can save time and money but also keep your reputation intact and not lose any customers to your competition.