Many businesses globally are dealing with new challenges because of the Covid-19 pandemic. Small company’s take pride in their local communities by providing essential services and goods. Even with such difficult times, we have witnessed some creative and innovative solutions that businesses are using to stay relevant. Nowadays, technology plays a critical role in our lives.
Technology can develop different industries and transform the future of your business. While many companies have collapsed during the pandemic, some have risen against the odds. The surviving companies plan to use innovations adopted during the pandemic to drive revenue and generate new opportunities. Here are some creative solutions your business can use during this period to stay relevant.
Delegate & Automate
This is also an interesting idea that many businesses are yet to consider. As a business, you should consider getting online support for different types of business activities. According to experts from TimeForge, automating can help your business achieve significant results, especially during this period. The major challenge that many businesses face is not being able to find great employees. However, there are some online platforms where you can source different types of services. These platforms help you gain access to virtual assistants, writers, web developers, and many professionals who may value your business. Additionally, this method has the advantage of saving on office space and utility bills.
Social Media Interaction
Since we’re now in the age of technology, target marketing has moved to a new level both demographically and geographically. With the advent of social media platforms, it’s now easy to reach potential customers. As a business, you can use social media marketing more precisely and create custom products and marketing to get a bigger target audience. Building such close interactions with customers means you can quickly turn them into conversions.
It would be best to promote desirable options that can promote long-term economic resilience in your business. This involves employing innovative measures in your business, even if it comes at the expense of sub-optimal short-term fixes. Your efforts shouldn’t stop here and should be seen as initial support to support your rapid development support. This initial response will mitigate any immediate shocks that may face your business presently and in the future. However, you should note that this strategy takes time, and you should have patience before any tangible results can be seen.
Think About Delivery Services
In today’s world, every business should think about optimizing delivery services. Companies can employ plenty of delivery services to get items from a restaurant or store to customers. This involves everything from electronics, groceries to even locally grown farm foods. These items can make their way from the store shelves to a client’s doorstep without even making any contact.
Focus On Pivotal Items
Desperate times call for desperate measures. During this period, many businesses are filling gaps in the emergency response by developing or adapting products or services to the current trends. For instance, this may involve converting equipment to produce PPEs or delivering and providing meals and supplies to first-time responders. Even distiller companies have shifted from making spirits to sanitizers to designers making face masks. Additionally, even local farm collectives have switched from offering just fresh produce and preparing meals for home and office deliveries.
Optimize Your Website User Experience
In recent years, the standards to have user-friendly platforms continue to move up. If you have a website, ensure your users don’t have to think, and participating in your CTA (call to action) is organic and intuitive. You can achieve this by sourcing a web developer to change your website’s design to a more welcoming one. A good website layout should flow smoothly for an easier read and better satisfying experience. Nobody wants to navigate a complicated website.
Assess Your Supply Chain
As a business owner, you should have a clear understanding of your supply chain, which may help you expose any potential issues. This means starting with the most affected products and looking beyond other suppliers, right down to raw materials. For instance, if your products contain an item from a country that goes on lockdown, is there a secondary supply? Some contingency plans can run into challenges quickly if the virus spreads. We had seen this as businesses turned to other countries when their leading suppliers were affected.
Nobody knows what the next few months could bring. The WHO may issue other guidelines that may see this conversation change from prevention to key worker’s protection. This is why every business needs to stay agile. A well-prepared company is likely to recover quickly compared to one that is not.