The Key To Small Business Success: A Well-Rounded Team

team building in business

Whether you’re the tiniest tech start-up or a huge, multinational corporation, your staff costs are one of the most considerable and necessary expenditures. There’s just no way to get around it. If you’re paying that much money out, it seems sensible to ensure you’re getting as much bang for your buck as possible. And it isn’t just down to staff training – choosing the right people, selling the job to them, and encouraging constructive interpersonal relationships between staff members is essential. It truly is the case that a great team is the backbone of any great company.

Understand Everyone’s Strengths

Thankfully, we’re not all cut from the same cloth. While some of us are thinkers, planners, and worriers, some of us are more gung-ho – the “doers”. If a team is all of one and none of the other, they’re either too anxious to get anything done, or decisions become reckless and risky. On top of this, people obviously have their own personal interests within the sphere of your company – some might enjoy trying out new technology, while others might have a keen eye for marketing or sales. Understanding and employing everyone’s strengths and interests is the key to getting the absolute maximum output from every single employee, and if that’s not value for money, I don’t know what is.

Take Your Time To Hire

When you’ve got a vacancy to fill, time pressures can creep up on you, especially if you’re looking to replace a member of staff who is steadily plodding towards the end of their notice period. It can be tempting to hire quickly and hope for the best, but the cost of hiring the wrong person vastly outweighs the irritation caused by taking the process slowly. Understand exactly what you’re hiring for, construct the perfect advertisement, wait until the end of the hiring period before reviewing applications, and then invite people for more than one interview until you’re convinced that you have the right candidate. Don’t settle for second best – if the right person doesn’t show their face, keep on looking – it’ll be worth it in the end.

Ensure Roles Are Clearly Defined

When you’re looking for people on the search for sales & marketing jobs, don’t blur the lines with other roles. Similarly, if you’re looking for technicians or designers, keep their roles separate. When everyone knows exactly what they should be doing, who they should defer to, and how their work day should be structured, they’re able to work far more effectively and efficiently. Uncertainty breeds anxiety, and it isn’t the best way to take advantage of people’s strengths either.

Let Them Know That You Value Them

When you invite staff to join you in your vision, you all end up working for a common goal. It allows them to feel trusted, to undertake problem-solving independently, and it encourages them to further the business out of a sense of personal price. When your team knows how much you value their input, their loyalty grows exponentially. If you want one single way to strengthen your current team, make sure you tell them just how much you appreciate them all.

When you can build a well-rounded and strong team for your business, you’re on the road to success.

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.