In business, it’s not as simple as ‘build it, and they will come.’ In the early days, you’re a tiny speck in a colossal pond, it takes a lot of work to build up those customers and even get yourself seen. Promotion is incredibly important, and is something that as a company owner you need to budget for and ensure is tackled properly. Otherwise setting up your business has been for nothing. If you’re floating out in cyberspace waiting for the perfect customers to stumble upon you, you will be there for a long time! Here are some promotion ideas for getting your name out there.
Go Old School
Leaflets and flyers aren’t considered as the most efficient or cost effective way to promote a business these days. However, it doesn’t mean they’re obsolete. Depending on the type of business you run and the audience you can reach, it could well be an excellent way to gain new customers. If you run a budget clothes shop, bar, launderette or internet/ study cafe for example, handing out flyers in and around local colleges and universities is likely to gain you a lot of interest. According to Solo Press, it can be worth hiring a leaflet distribution company to get them out to as many places as possible. Don’t use this as your sole method of promotion, but do be aware that it could definitely boost business if you go about it in the right way.
Utilize Social Media
Social media accounts are free to set up and allow you to connect with a wide range of people. When potential customers can see that you have a good social media following and that any queries are responded to quickly, it can show them that they can trust buying from your business as any problems will get sorted. Social media allows you to get to know and observe your customers from more of a personal perspective and may even allow you to tailor your marketing strategy.
Try Network Marketing
Network marketing (or multi-level marketing) is fantastic for both sales and promotion. Every distributor who signs up another distributor gets money in their pocket, giving current workers motivation to promote and recruit. This allows your company to grow exponentially, Brad Krussell states that it provides the best opportunity to start your own home-based business. Not only does it provide you with a great way to sell products (and build up a large network of distributors in the process) but by doing this your company is getting spoken about. Information is being passed on, and your business becomes more well known in the process.
Write A Blog
Business blogs are so worthwhile getting on board with, for a couple of reasons. The first is that publishing regular content helps to boost your website in search engines, meaning more organic traffic. Secondly, interesting blog posts promote social shares (far more than simple links would). Thirdly, a blog helps to show authority, that you really know what you’re talking about. You will gain a loyal following over time which will of course translate to more customers. If you own a beauty salon for example you could share makeup, hair and skincare tips. If you own a clothes shop you could share fashion advice, advice on how to achieve celebrity looks, and budget outfit ideas. Of course, you’d speak about some of your own products adding relevant links.