How professional does your business look right now? How are you handling the pandemic? It’s a very sad fact of life that we are now living in a demand culture. That means that we want it all, we want it now, and we’re more willing to base decisions on snap judgements. Just look at Tinder: swipe right or left based on whether someone looks hot enough – and it’s not just filtering into our personal lives. The way we run our businesses is being directly affected by whether we can impress someone within thirty seconds. And we all just accept it!
People will give your website the once-over and use 30 tiny little seconds to decide whether you are the business that they should go with. Now, while this is a sad fact of life, it’s also not a choice anymore. There doesn’t seem to be any changing the way we do things, so we have to go with it if we want to look professional and maintain that truly professional image we’ve been running.
Delivering results to customers is important, but impressions and looks matter in the business world, which means that you need to be on top of your game at all times. Even as a small business, you need to impress your customers, and the good news is that you can do that with a few tweaks to the way that you currently do things.
Sure, you may feel like you’re toeing the line between lying and being truthful but there is nothing wrong with bigging up your business and making yourself look bigger and better than ever. You want to present yourself in the best possible way to customers at all times. So, while you may be working out of a desk in your study right now, it won’t be long until you are regularly using serviced offices to be proud of. With this in mind, let’s check out some of the best ways that you can present a professional image of your business – no matter what.
A Business Line
You may be working from home right now, but have you got a business telephone number to give to your clients? No? You need to get on that. No one wants the children to answer the phone by mistake because it’s a shared line, and there is every chance your mobile number is not the right one, either. If you’re dealing with clients on the phone, you need to give them the right impression when they call in. The last thing that you need is for someone to answer the phone and shout across the house to you. So, a dedicated business phone line is a must – and throw in a headset to reduce surrounding noise, too. The right VoIP package will give you all of that, and you should ensure that you have the right video calling service thrown in, too.
The Right Location
That serviced office we mentioned earlier? Well, you need to ensure that it’s in the right location. It should be close enough that your clients can get to you, but cheap enough to afford in your business budget. You want to do more than just have a quick coffee at the kitchen table while the kids are playing upstairs. Consider how you can impress people when you are in a serviced office and you will know you are on the right track. Eventually, you want to move your business into an office full time, so consider leasing for the time being if you can afford it. If not, coworking desks are a great way to get out of the house and enjoy a separate workspace. You can avoid being stuck at home in an office all the time, and you have the perfect meeting space when you want to see clients.
Big Up Your Brand
Your brand is going to be as powerful as you make it. There is a reason that people can see the purple of the Cadbury logo and recognize it instantly – it’s a showstopper and it sticks in the minds of customers all over the world. You need to big up your business brand and start with ensuring that your business name is out there for the world to see. You want to make sure that people can see your brand at all times and that it remains consistent across your website, your paperwork and all your branding materials. Your business name, logo and your business cards all need to align properly. Paying out for a good logo isn’t just a necessity, it’s good business sense. The logo identifies your business to your customers, and if you’re not paying attention to that, you’re going to fail off the bat!
While we’re on the subject of branding, your brand needs to extend to your online presence. We talked earlier about that instant need for information and service, and your online presence will matter here. Without a website, all you do is show off the fact that your business is behind and not worth attention. So, you need to consider that your website is clear, simple and has the right lead generation forms on there. You need plenty of calls to action on the site, easy to understand information and a good web design team to keep it looking simple.
Lastly, don’t lie. I know it’s a good way to get more people to your business if they think you are bigger than you are, and there’s nothing wrong with making your business look more impressive, but that’s not an excuse to lie to clients. You want to present your business to the world in the most honest way possible at all times. Making bogus claims about clients you’ve never worked with before will only come back to bite you later on when those clients hear all about it and discredit you to others. Use real photos, real stories and reviews and just be real in what you are offering. Those who are impressed will want to work with you and those who aren’t, won’t!