3 Qualities Of The Top Websites

qualities of the best websites

There are many reasons why anyone today might want a website. You might need one for personal use, perhaps just a place to blog or host some images. Or you might run a small business and see having a website as an essential marketing ploy. Maybe you are creating a website which offers some kind of service to the public. Whatever it is for, websites can be tricky things to get right, even if you are someone with a fair amount of experience and knowledge in the area. Part of the reason for this is that the world of technology is always changing – but it’s also a case of personal differences and so on coming into play. In this article, we are going to take a look at some of the major qualities of the most successful websites.


Above all, a website should have a purpose. This simply means that your website exists for a reason, and that it is a sound reason which necessitates the website being there. This is only really important for you, as it hardly makes a difference how many pointless websites there are out there. However, you will probably be spending quite a lot of time on getting your website up and running, making sure it is configured and designed right, and so on, and it would be a shame to waste your time if you are not really serious about the website in the first place. So make sure that you definitely want it, that you know why it needs to exist and that you believe in it as an idea and a project.


It goes without saying that you probably want your website to be as safe as possible for as long as possible. There are many aspects to ensuring that this is the case. One of the most vital, and one of your first decisions, is the hosting. You need to go out of your way to find decent, reliable shared hosting which you feel you can trust. That way, you have backup mirror sites whenever anything goes wrong. That alone will give you a greater sense of security. You might also want to look into how to ensure your scripts are as stable as possible, as many security breaches work by infiltrating these. Remain safe and secure, and your website will last as long as you need it to.


If there is anything that annoys a website user, it is not being able to easily find their way around a website. When this happens, it can be incredibly frustrating, and it is one of the quickest ways of ensuring that they don’t ever return to your website. Avoid this situation at all costs by making an effort to design a site which has easy to follow navigation. If you look at your navigation tree, it should be as straightforward as possible, easy enough that a monkey could follow it. You want the experience to be as simple as possible for your users, so that you can draw in as many visitors as possible – and keep them there.

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.