Giving Your eCommerce Business A Flying Start

give your ecommerce business a flying start

The eCommerce explosion in recent years has made it even easier for a budding entrepreneur to get their idea off the ground and start turning a profit. However, with so many different platforms, each one just as accessible as the next, the market has become fairly saturated, and any eCommerce entrepreneur who’s just getting started is up against some very tough competition. To ensure your eCommerce business is successful in the long run, here are some important tips to follow.

Narrow Down Your Niche

If you’ve landed on a great idea for an eCommerce business, then we’ve got some bad news for you – there’s bound to be dozens of other people out there who have more or less the same idea. This is why it’s so important to break down your initial idea into smaller segments, and narrow your focus on a single niche. This is going to reduce the amount of competition right off the bat, and immediately make carrying out your future strategy so much easier. This doesn’t mean that you can never touch all the segments you want to tap into; it just means that you should develop these gradually, rather than trying to do everything from the word “go”.

Remember, People Can’t Physically Hold Your Product

No matter what kind of niche you’re going into, and no matter what eCommerce platform you use, there’s one major obstacle to making big sales that all business owners need to address. This is the simple fact that all of your online traffic is only going to be able to see pictures of your products, and won’t be able to touch them or assess the quality of their construction, as they would in the context of a traditional, brick-and-mortar store. With this in mind, the design of your eCommerce site and the presentation of your range are absolutely essential if you want to see any kind of long-term success. At the very least, this means having high-quality product imagery, detailed descriptions, and categories. These are absolutely key to instilling confidence in people who are on the fence about buying your products. You may also want to include review and unboxing videos, which will help your virtual product feel more tangible to your visitors.

Collect All The Data You Can

Success in eCommerce is all about being able to build a community, and this means opening communications with each and every user as an individual, both before the purchase and afterwards. A successful eCommerce platform will incorporate several touch points throughout the buying process, and use these effectively to gain more insight on a given customer. This, in turn, allows better-targeted marketing campaigns to drive greater retention, cut down on cart abandonment, and foster greater brand loyalty. Of course, this requires you to become clued up on the world of modern analytics, and a plan to apply a decent analytics model to your eCommerce store. Data is now the lifeblood of a successful online business, and sooner or later, you’re going to have to get on board!

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.