Advertising your business on Facebook is an effective way to gain a competitive edge. You’ll create brand awareness and build an online presence. Facebook also has amazing targeting capabilities. This means you can reach out to the right audience by targeting your marketing campaigns. You can even take advantage of the automated settings which help you find new potential customers. With great features for a low-cost solution, you can guarantee a high return on investment. Here are five benefits of advertising your business on Facebook.
Facebook ads are either cost-per-click (CPC), cost-per-thousand-impressions (CPM), cost-per-like (CPL), or cost-per-download (CPA), which essentially mean potential customers have to interact with your ad before you pay. Here is a basic guide to Facebook advertising costs to give you an idea. It’s considered a cost-effective solution because it’s relatively cheap and the nature of the ads encourage engagement with potential customers.
Exemplary Targeting Capabilities
Facebook is known for its exemplary targeting capabilities. If you want to target a particular audience you can do so according to demographics, age ranges, behaviors, language, interests, or location. This will allow you to reach out to your most profitable niche. It’s also worth working with a digital marketing agency to help you create more targeted ads. They will have industry-specific knowledge and expertise. If you run a dental practice, for instance, you could hire a Dental Marketing Agency to help you reach the right customers.
Have you ever visited a website to check out a brand then later seen it appear on your Facebook feed? This is what’s known as remarketing which is an automated service that comes with Facebook ads. You can choose which customers will be retargeted according to their behavior and ads will be sent out automatically. In the meantime, you can focus on improving your website so they stay there next time.
Facebook can also create what are known as lookalike audiences. This means it will advertise to audiences that are similar to your target niche. This is done using data from your previous marketing efforts. You are also able to edit your lookalike audiences in order to target a particular group. It’s an effective way to reach out to the right people and increases the chances of a conversion. If this sounds complicated to you, don’t worry. Another good thing about features such as these is that they’re user-friendly.
Billions Of Active Users
According to the stats in 2021, Facebook is still the most used social network with over 2.6 billion active users monthly worldwide. This means a lot of potential customers for your business. The best thing about Facebook ads, however, is still that you can target them to reach the right people. You can find your niche amongst billions of users, and spread the news about your products and services. It’s important to use several different marketing channels for an effective campaign, but social media platforms such as Facebook are a great place to start.