5 Steps To Take Your Business Website From Good To Great

5 steps to take your business website from good to great

Business websites are often overlooked. As a result, many business owners end up with sites too complicated for customers to navigate. Even if your website is easy to use, it may still lack some areas. It’s important not to neglect your website because it can be the first impression customers get of your business. These 5 steps will help you take your website from good to great and increase conversions, leads, and sales.

Easy Navigation

The navigation bar is an essential feature of your website. It’s where you can quickly and easily access all of the content on your site. Your customers want to know that they can get to what they wish to fast, so make sure it’s easy for them to do so!

Understand how users are navigating your site and make changes accordingly. Use testing to ensure that the navigation bar is easy to use and contains useful links. If you have a blog or other type of content, consider integrating a “next post” button in the navigation bar that will lead customers directly to the next piece of content they’re interested in.

Make sure that your navigation is mobile-friendly as well. Your website should function equally well on both PCs and mobile devices, so design accordingly!

Create A Content Plan

Having a content plan for your website is the first step to having a successful website. And it’s something that you should do before you start designing your site.

Create a content plan with these five steps:

  • Determine how often you need to update the site.
  • Decide on what content you want to place on the site and create an outline of each page.
  • Design your site and set up the necessary pages, including navigation, forms, etc.
  • Set up analytics to know how people interact with your website while they’re on it. The more data you can collect on how people connect with your brand, the better decisions you’ll be able to make about marketing campaigns and how to improve customer experience.
  • Create landing pages for each effective marketing campaign that will help convert those visitors into leads or sales.

Create An Effective Website Design

When designing your website, keep in mind what your customers want to see. For example, a restaurant would likely have a lot of pictures of their food on their website. A car dealership would have lots of photos of the cars they sell. If you don’t understand good website design elements, choose a website design company such as OuterBox.

How do you decide what’s essential? It may be as simple as knowing your products or services well enough to know how best to present them online. Choose elements that are important to your business and organize them in an easy-to-read way.

Your website needs to be accessible by search engine crawlers and provide information that matters most to your customers. You need to make sure users can easily find what they’re looking for and get the information they need quickly so that they don’t leave the site without buying anything.

Make sure you’ve included plenty of contact information so people know how they can reach out if they have any questions or concerns about your company. If you’re using social media, make sure those links are accessible for visitors to find if someone wants to follow up with you after visiting your site.

Optimize Your Website For Search Engines

Search engines account for approximately 70 percent of all online traffic. If you want to increase your site’s traffic, you must optimize your website for search engines.

When a customer uses search engines to find what they’re looking for, they’re not just searching for information: They’re actively looking for solutions or solutions that provide value. To do this, you should have a clear and concise website. It’s important to ensure that your website uses keywords relevant to your business and offers an easy-to-navigate layout.

When a customer lands on your website, they should be able to quickly find the solution they’re looking for without being overwhelmed by too many bells and whistles. Make sure that you have a clear “call to action” on your homepage so customers can easily decide what they want to do next after viewing the content on your site.

Make Sure Your Site Is Mobile-Friendly

If you’re looking to increase your website’s conversions, you should make sure it is mobile-friendly.

Your website must be designed to be viewed on a variety of devices. This includes computers, tablets, and smartphones. When customers are browsing the web on their laptops or desktops, they won’t see your website, and when they are on their phone. This means that you need to have a mobile site for those customers who aren’t browsing from a computer.

Making your site mobile-friendly can help convert visitors into customer leads or sales easily because it will be easier for them to find what they’re looking for. Customers will also spend less time scrolling and searching for what they need because the entire experience is quick and easy.

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.