9 Uses Of Modern Tech To Lower Business Costs

9 uses of modern tech to lower business costs

Tech is constantly making our lives better, and business is no different. There are numerous items of modern tech to lower business costs, and none of them are complicated to incorporate into your company’s production. Some revolve around using new apps while others require a reworking of specific processes. Here are some of the best methods you can do right now.

Embrace The World Of Online Advertising

The use of PPC is widespread. In reality, there are more cost-effective ways to drive organic traffic to your website, such as using search engine optimization. Nevertheless, they can be complicated and take a long time to achieve. Digital marketing agencies offer PPC (https://rsmconnect.com/ppc-management/) as internet advertising that delivers quick results and a high return on investment (ROI). Pay-per-click ads help your business appear in search engines. However, users are more exposed to your ads based on specific business searches.

Don’t Forget About Cloud Based Systems

Business operations have been transformed by cloud computing. In current times, more than 90% of businesses, both large and small, use the cloud. Rather than using local services, this application accesses core services over the internet. Typical examples would be apps for collaboration, operating systems, and office software. As well as saving you money from purchasing expensive software, cloud computing also reduces costs. For example, rather than buy product licenses, you pay for logins that can be used remotely, saving money as a startup.

Tech To Lower Business Costs Includes Cybersecurity

Modern businesses are exposed to numerous risks, including hacking. And recovering a compromised system can cost thousands of dollars. Many companies never fully recover from a data breach, so cybersecurity must be taken seriously. A simple malware protection package offers good security, even for medium-sized companies. But if you think you need substantial protection, you can outsource for a low monthly fee to a managed IT service. Professional services help with cybersecurity aspects like backups, restoring, and user access controls.

Use Software To Enhance Productivity

You need to know how to track performance to reduce ineffective employees or help employees work better. You might think it’s intrusive to track progress at work. But a team member who doesn’t pull their weight brings everyone down. You don’t need to breathe down your employees’ necks. Simply make sure your employees do what they are paid to do. Anything less is a waste of money. You can define performance in terms of work hours, project management, etc. Luckily, there are many excellent apps for management, such as Trello.

How To Stay In Production During Emergency

It should be clear by now that anything can happen, at any time, to any business, regardless of its size. Therefore, there is a risk of severe downtime. When a company is down, it faces multiple issues. Fortunately, there are several methods you can use to stay in production:

  • Back up your data to the cloud as often as possible and at least once per day.
  • Install quality antimalware or hire a managed IT service for the best data integrity.
  • Install UPS systems for computers so you can save data quickly.
  • Install emergency power generators in case of severe power loss.
  • Train employees on how to evacuate or safely operate during an emergency.

Pre-planning will help you reduce the impact of an unexpected event on your business. For example, a power outage or a hack into your network can destroy your business. You can, however, prevent major disasters by taking simple steps and following procedures.

Use Reliable Payment Processors

Businesses and customers are affected in many ways by online security. However, those concerned about their personal and financial safety are often skeptical. Account-holders can make payments to merchants through their banks. However, it may not always be secure. Your business could be held liable if a customer’s personal details are stolen. When using an online payment processor, make sure they are reputable and trusted. PayPal and Stripe are two reputable online payment processors. But big tech digital wallets are also highly secure.

Save Time And Money With Video Calls

With the outbreak of the pandemic, video conferencing apps like Zoom became widely used by the public. These apps were once used only by a handful of people but now are commonplace. And the great thing about them is that they are free and can reduce the necessity for in-person meetings. Therefore, not traveling can provide you with some immediate savings. Eventually, video apps can become part of your office culture, reducing the number of employees on site. Therefore, staying COVID-safe and offering a chance to move to a smaller, cheaper workplace.

Invest In Automated Technologies

Technology in the 21st century is driven by artificial intelligence. Even though real AI is nothing like the movies, it’s gradually taking over processes in business. Artificial intelligence excels in automating repetitive tasks. Putting a machine in a position to replace a person is never a good thing economy-wise. However, from a business perspective, some devices are more cost-effective and can do the job more efficiently. Reduced employee numbers also result in lower health insurance premiums, reduced H&S costs, and lower monthly outgoings.

Switch To Digital Telecoms Over Landlines

Telephones revolutionized the world. A business could communicate with anyone, anywhere in the world, instantly. Phone calls are, however, expensive. This is due to the high cost of maintaining intercontinental cables. However, digital communication technologies make landlines almost obsolete, and they are expected to disappear by 2025. The replacement for them is digital lines like ISDN and VoIP. Not to mention email. In most cases, digital communication technologies are free or considerably less expensive than standard telephones.


As a business, you want to save money wherever possible. One way is to embrace newer technologies and replace older ones. For instance, simply engaging in online advertising is cost-effective and can be free. But you can also use apps, software, and digital communication tools to lower costs. Also, a UPS and backup plan will help reduce the impact of data loss.

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.