If you added up last year’s Apple iPhone 5s and 5c sales you’d reach 9 million units, this year Apple sold 10 million iPhone units in three days. It seems the bigger the screen is the higher the sales are.
Apple’s CEO Tim Cook said despite technical glitches in the preorder process, “we couldn’t be happier.” Apple “could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”
But what drove this rise in sales? The answer is easy, it’s China. Last year Apple’s products didn’t impress Chinese buyers, whom are bias towards larger phones. With this year’s 4.7 and 5.5 inch diagonal screen sizes Apple has hit the soft spot of Chinese consumers.
During the last couple of years a lot of Apple’s previous consumers migrated toward larger screen Android devices, with the introduction of the iPhone 6 and 6 plus a lot of them are returning home.
Could this give Apple the momentum to overtake Google? With Google targeting emerging markets with its Android One program, no one knows.