Business 101: Take Your Next Promotional Event To The Next Level

business event

Successful promotion is a key ingredient in any modern business model. Whether it’s holding a networking event for people in the industry or holding a marketing event to win new customers doesn’t matter. When done right, those special events can transform the entire future of the company. Therefore, you should be eager to capitalize on every available opportunity. In today’s climate, that means using modern technology to the max.

Advanced tech features can be used to enhance the impact of the business event throughout every step of the journey. For example, Pepsi maximized advanced technology to another level by introducing football with the use of Pepsi UEFA activation. Through this, 2000 football fans were able to experience a 360-degree projected interactive football game. Embrace the simple suggestions below, and you’ll be sure to strike a chord with your audience to encourage the desired action.

What are you waiting for? Let’s get to work.


A business event without an audience is redundant. Therefore, locating the right guests and getting them encouraged by what you have to offer is one of the most important factors of all. In truth, modern tech is your greatest asset.

Digital marketing is the best way to spread the word. Social media allows you to reach the right audiences, especially when you utilize the best leveraging tips. Meanwhile, PPC advertising can be tailored to specific audiences. Whether those parameters related to age, background, or location doesn’t matter. Ensuring that all advertising streams bring minimal waste can only help fill seats on the day.

It’s not just about getting people to attend, though. There is a purpose behind the event, and you must pay attention to this factor at all times. Sending out Manuala PDF manuals and timetables shows great organization. It also gives potential guests an opportunity to double check that the event is for them.

Essentially, using technology in a productive manner will minimize waste. For the sake of your time, as well as the budget, this is a fantastic step to take during those preparations.


Hosting an event is tough work, but technology can make things a lot easier. Firstly, we all know that most audiences are quickly won over by tech, especially during presentations. Meanwhile, if you’re not particularly confident at public speaking, those features can help pace the formal aspects of the event.

The easiest way to do this is to use PowerPoint presentations, videos, and other visual aids. Avoiding the need to present things live ensures that all important aspects will be covered. This gives you a lot more freedom when linking pieces together on stage, which can also help express the personality of the people behind the brand. Frankly, this can make a world of difference.

Technology’s influence doesn’t stop there, especially as it can set the mood for the whole event. Lighting is naturally a key feature. Discover the best equipment with Moons and the stage and other commercial areas can take on a whole new lease of life. This can be especially useful when aiming to build excitement around a product.

It’s also possible to use 3D printing and other tech methods to create the wow factor. More importantly, it helps guests visualize the things you are talking about. When trying to sell an idea or gain funding for a new venture, showing is far better than telling.


A successful event, spearheaded by technology, gives you a solid platform. However, it’s the post-event activities that will usually complete the process. After all, most clients and associates will need time to think about their next steps. Therefore, productive follow ups are vital.

Assuming you’ve grabbed their email addresses, this can be a great tool for connecting with them. This could mean sending materials to all guests or having individual conversations. With regards to the latter, video conferencing can be a great way to keep the communication flowing towards the right destination.

Depending on the nature of the event, it may be possible to gain secondary success by posting it online. Film the event and post it on YouTube or your website to reach new clients, and it can quickly remove geographical restrictions. Given the minimal additional effort, it’s well worth attempting.

Technology can also be used to set up payment methods or manage stock deliveries to distributors. Given that those sales are exactly why you wanted the promotional event in the first place, getting this aspect right is key.


People are still at the heart of all business matters, and your promotional events still rely heavily on your input. Nonetheless, technology can make the process smoother while also packing a far more powerful punch.

If you’re planning to host an event at any point in the future, having tech on your side is a must.

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.