How The Digital Era Could Make Your Brand Clearer

make your brand clearer

There’s no denying the importance of technology in the modern business world. Every company in every corner of every industry is utilizing, at the very least, the internet and the power of computers. Of course, because of this, it simply isn’t enough to just be switched on when it comes to technology. If you want to be at the cutting edge of your industry then you need to do more than follow suit. You need to do more than go through the motions when it comes to digital information and technology. The modern world can transform any brand into an exciting entity in the eyes of consumers, and here’s how your brand could embrace that.

Social Media

Don’t underestimate the importance of social media to your brand and business. You might have all the right profiles, but that doesn’t mean you’re utilizing them correctly. Gaining 50 followers on Twitter isn’t going to make much of an impact to your company. However, giving those followers an incentive to share information about your business is going to make an impact. Of course, the way to do this is to share more than just boring business jargon. You want to throw something out there that’s exciting to real-life human beings. Talk in human words.

Offer discounts and freebies to loyal customers or customers who repost referral codes linked to your business. Give people an incentive to share your company rather than simply asking nicely. You also need to build on momentum. If twenty people share your post and you gain twenty further followers from that then keep going. You need to be posting regularly and consistently in order to remain relevant and engage your audience. Don’t let your standards slip any time you get a taste of success.

Your Website

Your business’ website is perhaps the most important resource you have on the internet. Utilizing the power of search engines, your business could use optimization techniques to get its website to the top of rankings on result pages. The key is to create a website which has a responsive design (so it looks good on all devices and keeps visitors happy), but the algorithms on search engines are changing all the time. Essentially, you just need to please visitors to convert them into customers.

Make your website simple, above all else. Use a professional layout, concise content, and multiple payment options to appeal to all manner of potential customers. You could look into website design options out there if your business feels a little out of depth when it comes to modern marketing techniques and a professional layout. Not everything has to be done in-house, and if your brand wants to really stand out against the competition then you might benefit from a professional helping hand rather than an amateurish attempt at emulating the websites of successful companies in your industry.


One of the best ways in which your business can drive further traffic and interest towards its website is to offer engaging content. Many companies are realizing that blogs are a brilliant way to achieve this, so your business might want to offer that. Consumers like a company which offers real substance and helpful advice outside of its products and services because that proves your business has a brand which means something; you care about helping people.

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.