We have attended training sessions and meetings where we sat quietly and look at slides while listening to a presenter going on about this and that. For the presenter, it was more crucial to get through the slides than engaging with the group. The session ends with the presenter asking if there is any question, while the attendees walk away not asking for any new information. It is one of the major problems because it’s a waste of time for everyone involved.
However, slides are the best tool for training or pitching, they must not be the primary vehicle to convey a message. In order to begin, don’t think of the event like a meeting, just think of it as an experience. If you want to create a meaningful experience, both the audience and presenter need to get involved. Here are some essential steps if want to create a powerful business video presentation.
Establish Your Credibility
Keep in consideration that your audience is likely to listen to what you have to say if they understand that you are credible. It’s not all about a lengthy intro with the career highlights. Whether giving a public presentation, start the business presentation by establishing credibility before you give information.
It would be best if you use a short story regarding your background related to the topic. Share your experience that shaped the presentation or reveal the legwork that supports your information.
Add A Goal Early In Your Presentation
If the audience knows the purpose of your presentation from the start, they are more interested in what you have to say with that purpose because you present your material. It makes it easier at the end in order to get the action you want. Along with this, it will also help you shape the overall presentation by focusing on the goal rather than straying from the primary purpose.
Interact With Your Audience
A business presentation may get boring if you just talk to the audience instead of talking to them. it would be best if your presentation is going to convert by involving an audience in the discussion. You can ask them questions and connect with them via anecdotes. Furthermore, you can also get them to sit up, as well as work with you.
Interaction with the audience during a business presentation will help prevent the dreaded and keep them attentive.
Use Visual Aids
It is fascinating to know that the visuals help people retain information for a longer time, so use them throughout your presentation in order to make sure your message hits home. Keep in consideration, visual aids don’t mean boring PowerPoint slides. Pictures, videos as well as art are great mediums to get your points across as it intrigues the audience too. For this purpose, several reliable companies offer video production that can help you come up with a kick-ass presentation.
Remember The 10-20-30 Rule
For business presentation, figured out this rule to make sure presentations stop being repetitive and boring.
10 slides give the presenters a large amount of space in order to summarize their argument. More information as well the audience lose focus and doze off.
20 minutes means, how long an average person pays attention without losing his mind. In an ideal world, the last 40 minutes of the presenter’s will be utilized in the session of questions and answers.
A font size of 30 points means, everyone can read your business presentation, even from the back of the room.
Make Startling Statements
One of the best ways to get attention regarding the information you are presenting is to make startling statements. It gets the attention of the audience. If you back it up with a piece of information, you will drive home your point. If essential, pull one fact out and use it, if it is not your main point. It is a catalyst for your message.
Be Prepared For Difficult Questions
Questions come up during the presentation, there may also be the question and answer session, there is to be prepared for the difficult ones, especially the ones that can derail the presentation. You should know your topic as well as your audience; plan for these kinds of questions.
It is essential to consider all the objections the audience has or questions they raise about your points and information. For a suggestion, add the most essential ones within the presentation to sideline objections. It will be as simple as being able to justify statements.
Just like an encore, you must include a closing after the questions. Now, it is the time to summarize and drive home the key messages including your call to action.