How To Update Your Business’s Online Presence

how to update the online presence of your business

Most businesses that are about now will use and rely on their online presence for custom however, there are still some that are new to the digital world and even some that are yet to explore it. They really are missing out. Having your business online means that you’re able to relate to a world that very much relies on technology and you will be able to engage with a much larger audience. Take a look at some of the simple ways you can update your business’s online potential.

Build An Email List

Chances are you already have and use an email account within your business but are you using it to its full potential? It’s not just for sending and receiving invoices or corresponding with colleagues. It can be a really useful tool for marketing your business. If you build up an email list you are able to use this to send out targeted new letters, offers, and new product launches to a group of customers who have already shown an interest in your products or services. You could always use the email addresses to ask for honest reviews and start using them to build on your rapport and reputation, having feedback is always good, even it’s bad it gives you a chance to rectify it. You can also use the reviews on your social media and website, customers like to see these, with some people even relying on them to decide if they will buy a product or use a service.

Create A Responsive Website

Every business now should have, at the minimum a website where they describe their services or products and supply contact details for the customer to get in touch. It should be a priority to have a website that customers can access in order to maximize your online presence. Having a responsive website will not only show that your keeping up with the times but it will also allow you to easily gain more customers. They will be able to access your website on devices such as their mobile or tablet which is important to a lot of people. Sometimes potential customers will get put off using your services if they are unable to access your site on the move.

If you’re not great with technology there are plenty of services you can use where people will build and maintain a website for you. If you feel comfortable you can use services such as WordPress where you can use a template and adapt it suit your needs. When thinking about a website or web-page remember that you have to consider where you are going to host it and secure a domain name. Places like GoDaddy offer a free domain name checker where you are able to see what’s available, then if you’re happy you can reserve these, sometimes from as little as a few dollars.

Social Media Is Your Friend

Getting your business online and building its presence is one of the most lucrative things that you can do. Most people have one form of social media and often link different platforms together. This means you can link your business Facebook page with your Instagram making the maintenance just that little bit more manageable. Facebook, Instagram, and Twitter are the big three when it comes to having a social media presence online, they have great marketing tools where you can purchase advertising space, sometimes they even give it away for free as an incentive.

If your not familiar with social media don’t fret as there are services that you can use that will manage all your social media, keeping it updated. It’s very important when using social media that you research the best ways to build followers as this is what’s really going to drive your income up. The more followers you have the more people you are engaging with and the more chance you have of been shared.

Make Use Of A Company App

So You’ve built your website, you’ve made the most of the social media platforms and you’re effectively using your emails to engage with your customers so what’s next? Taking the step to develop an application that people can download on the google play store or the apple store. It will make it extremely easy for the customer to use your services and purchase your goods if they are able to do it from an application from their phone. It also gives you a further opportunity to gather customers information to use for marketing purposes.

Developing an application could be complicated if your not tech savvy but there are mobile app development services that would make it really easy to achieve this goal. Developing an application might not suit every business so it’s best to make sure you do some research that will help you to decide if it’s the right choice for your business.

Use Marketing Tools

Long gone are the days where a leaflet, poster or telephone call was all we could use to promote a business. Now we have a huge variety of online options that get the job done and get the job done more successfully than ever before. As mentioned above social media platforms such as Facebook and Instagram have built-in marketing tools that you can make use of but there is also some stand-alone things you can do to help.

When your creating content or adverts for your business it’s a good idea to have a look into the SEO marketing tools that you can use. SEO is search engine optimization, it is the process of affecting the online visibility of a website or web-page in search engines unpaid results. It is possible to get successful results yourself however you can use services that will look after this for you often with proven results. Google also has a tool called AdWords where you can set up adverts to appear in searches where you only pay when your advert has been clicked on.

Do you have any tips to share about how you can update your business’s online presence? Please share them in the comments section below.

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.

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