Ikea teamed up with Ubi Bene to promote their 30th store in France, the latest being in Clermont-Ferrand. Due to the sporty nature of the city, they decided to a create a 30 foot climbing wall composed of Ikea furniture open for willing visitors. The four day event welcomed many of the city’s inhabitants who got to test their endurance with the help of professional climbers while checking out the furniture through a whole new perspective.
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