Investopedia and other heavy-hitters in the guest blogging niche have no problem locating well-written content that’s solidly researched, fits the parameters of the site, and is delivered on time. For the most part, the content come to them, and all they must do is match their needs with their applicants. If one doesn’t work out, there are about a dozen more waiting in the wings.
But for other guest post sites, especially those which are just getting started, the process is a lot more difficult. Sometimes, it feels like prospecting for gold in a stream. One must sift through an awful lot of debris and junk to find even a tiny bit of gold dust.
There’s a better way. Many such sites work with a blogger outreach service which uses proven methods to deliver good content to your guest post site. In much the same way that those prospectors had some tools to find the right stream, there are some ways you can find the right guest blogger.
Most all lawyers say they have a passion for justice, but many are only in the profession for the money. However, they are very, very good lawyers.
These aren’t the kind of people you want as guest bloggers. Since you feel passionately about the subjects on your site, the people who contribute must share your vision. Otherwise, there will be perpetual conflict and the writing quality will suffer.
Searching through the universe of bloggers to find people that are truly passionate about their craft is no easy task. Partnering with a guest blogging service makes this step, and all the ones that follow, much less time-consuming, so you can focus on other things.
Your site strives to be authoritative in every sense of the word, which is why the guest bloggers should be strong and accurate voices in their field of endeavor. Perhaps even more than diversity, which guest blogging brings to your site in full measure, authority is what brings people to your site. The more visitors, the greater your opportunity to share your passion and influence lives.
Over the long term, all successful businesses are built on relationships. The connection between buyer and seller is obviously key, which is why a blogger outreach team should do more than just set prices and bare content requirements. The relationship should be a mutually beneficial one that also improves the lives of the people who visit your site, because that’s what it’s all about.
Many guest blogging services skip the process and go straight to the final results. They only focus on content. That’s a mistake, because to position your site as an authoritative voice, all the other things must fall into place first.
Content ideas should appeal to the writer, the posting site, and the readers. If the content doesn’t incorporate all three perspectives, it will not meet your expectations.
Take a look around and see what a positive difference a good guest posting service can make for your emerging site.