Starting Up A Startup – What You Need To Know

starting a startup

Startups are popular right now. The idea of developing something from the ground up is irresistible to many business people. Often linked to technology and designed to expand rapidly, they have become the business dream. But what do you actually need to know to start up your own start-up? Read on to find out.

Market Research

The first thing that you need to get your head around is the need that your start-up will fulfill. You need to identify a solid gap in the market that you can quickly swoop in and take advantage of.

The best way to do this is via market research. That means getting opinions from people buying products or services that are similar to what you will be offering. You will then be able to tease out the problems that they are experiencing, and then fill those gaps with your product or service.


One of the most vital aspects of starting up a start-up is to have adequate funding in place. There are several ways of doing this. You can provide the funding it yourself is you have the capital? Or you can secure a loan from a bank or building society. Or even ask investors to help you get your project off the ground? However, remember that they will want some of your business capital in return for this.

There are also some more left field ways of raising the initial capital to get you going. Why not try crowd funding? This is where you demonstrate the product or service that you will be selling online. Then people can send donations as they want to see your vision realized. There are also quite a few start-up loans available, so it’s worth checking if you meet the criteria set for them.

Office Space

One of the biggest expenses when you first start out is the overheads associated with having a physical location. Some companies get around this by working in a virtual office environment. This is where employees work remotely over the internet and then rent office space for meetings, just for the time you need them.


It’s also worth knowing that when you begin a start-up venture, you will need heaps of flexibility. This is from both from yourself and from other employees. This is because it’s very common for a start-up to begin with the smallest number of staff to make the venture viable.

This means that clear defined job roles available in a more established company don’t always apply. In fact, in the beginnings of a start-up, it’s more of an ‘all hand on deck mentality.’ So don’t be surprised if you end up doing some tasks that are out of your comfort zone.

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