Taking To The Web To Avoid Net Loss

taking to the web to avoid net loss in business

When it comes to creating or taking charge of a business, we all tend to have one common aim: success. Whether this success can be measured through profit, social impact, or increased awareness of a concept, we spend our entire working day working out how to achieve our company’s targets. The way that we go about this will vary depending on the exact business goals that we are attempting to achieve, however, there is one consistent thing that can almost always offer a helping hand when it comes to being productive and seeing progress: the internet. It’s not all too surprising that this could be many business’ saving grace. After all, it’s a wealth of information, a means of communication with the wider world all in one.

The number of individuals using the internet has skyrocketed in the past decade or so, too. Each individual’s employment of the internet is only furthering its potential for your brand. So, it’s time to get to action. Whether you’re just starting up, are attempting to save your company from sinking into the red, or merely want to expand or improve a perfectly functioning business plan. Here are a few areas of the world wide web that you should consider focusing on for the good of your brand.

Creating A Website

We live in an increasingly digital age. The majority of the population have access to the internet at all times of the day. Thanks to improved smartphone services, we can pull our cellular devices out of our pockets at any given moment, and the world is our oyster. So capitalize on this. You want a webpage to draw as much attention to your business as possible. Whether someone is looking for a product in particular, or simply ends up on your page as they flick through sites on their commute home from work, the more views you get, the more people are aware of your presence and the more sales you are likely to generate. You can literally reach an international platform at the touch of a button. So take advantage of the ease of this. Here are a couple of things to prioritize while setting up your professional website.

Web Design

Web users decide in a matter of moments whether they are going to stay on a web page or not. So first impressions really do count when it comes to your web page. You need to make sure that the look of the page is consistent with your brand image and palatable to your target audience. You also need to ensure that it is simple to navigate and has visible links to key pages, such as terms and conditions, shipping options and returns policies. What’s more? You will want to include a search bar to ensure that any given customer can find exactly what they want within a moments notice. More and more people are purchasing on impulse. So make the process as hassle-free as possible to see the most sales possible go through. The best way to achieve all of this is to collaborate with a professional website designer. An individual with experience will be able to tell you what does and doesn’t work, as well as making sure that everything runs smoothly while looking as aesthetically pleasing as possible.


Once you’re up and running, you want to get your name out there. The majority of people use popular search engines to find what they are looking for online. So you cannot underestimate the importance of SEO (short for search engine optimization) in the success of your online launch and ongoing presence. This service helps your site and its different pages to appear as high on the search engine’s results lists as possible. You definitely want to be on the first page, as people rarely continue their search past this.

Market Research

Market research is the collection of valuable information for your company. It allows you to work out whether there is sufficient market demand for a given product or service to pursue its development and launch. This allows you to make an informed decision when acting on any business proposal. It’s quite logical. After all, how do you measure the success of a given product or service? Sales and profit. Who determines sales and profit? Consumers. So who would it make the most sense to consult before investing time, effort and hard earned cash into any project? Consumers! However, with more and more individuals leading increasingly busy and hectic lifestyles, it has become increasingly difficult to get them to willingly engage with face-to-face market research, as this entails more of their personal time as they have to travel to and from activities. The good news? The web can help with this, as it’s an effective and reliable form of communication that means you can engage with participants while they rest in the comfort of their own home, their office at lunch break, or wherever else they may be at any given time. Here are a few different aspects of market research methods that will allow you to successfully engage with consumers and settle on which business proposals to pursue.

Primary Research

Primary research also goes by the name of “field research.” This is the information that you gather for yourself from actively engaging with participants. This is the most effective way of getting information relating to your brand, products, and services in particular.

Secondary Research

Secondary research (or desk research) is already out there. All you have to do is find it. This research generally takes the form of reports and statistics, which can give you a broader background in regards to consumer trends in your field. This is of great use, as you can see how rival companies or similar products and services to those you are planning to launch have performed both over the years and as of late. You can also take note of where and how these alternative brands and goods have experienced struggle or failure. Essentially, secondary research allows you to stand on the shoulders of giants.

Research Activities

There are numerous types of activities that you can carry out with participants, however, there are certain steadfast favourites that tend to maintain popularity, perhaps due to their relative ease and generally reliable results. First on the list? Questionnaires. These can be emailed out, completed and returned in a matter of moments. The response time will generally merely rely on how many questions you ask and how much information you require of those completing it. Multiple choice responses are the best for snap decisions, however, offering space or fields for comments will give you a more in-depth insight into why individuals swayed one way or another with their answers. Surveys can act in a similar manner and there are plenty of free survey sites out there that you can employ for this. Next, interviews. With advances in the quality of video calls and Skype, this, again, can be relatively simple. This allows you to gather more, high-quality information from individuals in a shorter space of time, as they don’t have to type and will be able to communicate more freely. You could also host group seminars in a similar way. This allows you an insight to the kind of conversation that someone would have with their peers when deciding whether or not to invest in a product or recommend a service, as debate is almost certain to occur. This will give you easy access to criticism and areas for improvement as well as praise for areas that you may want to focus your attention on more.

Engaging with just these two areas of online activity can see your business succeed in ways that you may have never deemed possible! So get started today.

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.