If you’re running a business that is purely online then it has to be perfect to attract custom. Businesses with physical storefronts have the ability to drag in passing trade, and the presence of the building is advertisement in itself. A business that operates online does not have that luxury, so must do all it can to pull people in. This is especially hard when you have only just set up your business and are trying to develop a brand. Here we explore a few ways in which you can make your online business stand out and be a success.
Spend Time On Your Website
Websites with basic HTML design now look old and dated. It gives the impression you don’t have the resources or investment in your business that other companies have. The same goes for your domain, using a free web host like wix is fine for certain businesses but if you really want to give it that shine it’s best to actually buy a domain name from somewhere like Godaddy. Think of your initial webpage that first opens as a shopfront. It needs to be attractive and draw people in. Use neutral color that supports your brand and try to make it as easy to navigate as possible. If it isn’t easy then people will just leave and go to a competitor website. The best bet, unless you really can do it yourself, is to hire a professional website developer.
Search Engine Optimization
Search engine optimization, or SEO, is the process of ensuring people can find your website when they search for the product or service you have on offer. It’s quite complicated, and again for the best result you should always hire professionals who know exactly how the system works and who provide a stellar SEO Service. If people can’t find your website your business is already dead in the water. It’s also about appearing above your competitors on the search results list. If people are in the market for the goods you offer then you want them to come to you, they won’t if you’re five pages into their google search.
The majority of businesses advertise, and for a company which operates solely online it is almost double important. Start off by going to business trade shows specifically for online businesses. This will get your name out there as a serious business. Next go to the blogs which talk about things related to the product you offer. Pay if you have too, or otherwise write some great content for them to post on their website. After this you should target social media. Create a business page on Facebook and write some more key and current content to draw people in. Make sure you use links to your website so people can follow them back if they like the sound of what you offer. You need to ensure this content is semi-regular to keep a steady stream of customs. Next, you should make a marketing video. There are multiple ways to go about it, and it should be posted on your website and your advertising outlets. Some people would watch a video over read a long article.