It wouldn’t be wrong to say that picking a good domain name is one of the tricks of creating a successful website. Since it is the real identity of your online business in the World Wide Web, you shouldn’t take it backseat.
When you pick a good domain name that is easy to remember and find, it makes easier for your users to access your website. Moreover, a good domain name with the appropriate domain extension has better potential to enhance your website ranking in the search engine results. Your domain name not just adds credibility to your online business but also helps in building your brand.
We have talked much about the benefits of choosing the right domain name, let’s find out how to do that.
Finding an appropriate domain name needs a fair dose of brainstorming. Therefore, we have put together tried and trusted ways for you that will help you choose the right one. Let’s have a glance at them.
Use A Domain Name Suggestion Tool
You always don’t need to be smart to have smart domain name suggestions. Sometimes domain name suggestion tools are there to help you out. Though almost every hosting provider offers this tool, not all are ICANN accredited like Hostinger DNS. Their domain name search tool not only helps you check the availability for your expected domain name but also gives you new ideas.
In case your domain name is taken it will give you some most closed options for that name. Usually, these options will be variations of that name that are available.
Using a domain name suggestion tool is quite easy. With any DNS tool, you will need to write your keyword of interest in the search bar and hit the ‘Search’ button. It is as simple as that.
Usually, we see that simple one-word domain names are either already taken or expensive. Most of the time, you will find that such names were registered many years back. However, if you still insist on using a common name, you will need to be creative.
For instance, if you are looking a domain name for a company’s website, you may look for an ending such as:
You may consider adding some industry-specific modifiers such as:
Though you can go with these endings, it is advisable to choose an entirely unique domain name. Because your competitors might have used the same strategy to find a very similar name. We are sure that you would not like choosing a domain name that looks similar to your competitor’s domain name.
Keep It Short
Generally, shorter is better when it comes to the length of your domain name. And the reason for that is shorter domain names are always easy to remember. Having a domain that has more than two words makes it difficult for the potential audience to remember it and therefore access your site.
According to research conducted by Gaebler (an online magazine for entrepreneurs), some of the popular websites have approximately 6 or fewer characters in their domain name. This research simply discloses that there is a direct correlation between popularity and domain name length.
Make sure your domain name is predictable and easy to type. Since nowadays, a lot of people rely on the smartphones to the internet the access, it is important to choose a domain that is easy to type on even on a small screen.
Think of some of the most popular websites in the world such as Google, Facebook, Instagram, Twitter, etc. One thing they have in common is that they all are easy to write and spell. Regardless of the size of your device, you can type these domain name without any problem.
One of the easiest ways to test whether your potential domain name is easy to spell or not is to tell your friends and family members your potential domain and ask them to spell it. If they are struggling to spell it, you definitely need to simplify it.
Also, don’t forget to choose the right extension for your domain name. It should be according to the nature of your business, your location, and target audience. For example:
Think Of Using Keywords
Though there is a big debate going on the use of keyword within a domain, it can help your website get good ranking in search engine results if you use them carefully. You may consider combining simple keywords in a unique fashion.
To find evergreen keywords, you can create a list of basic words that describe your business and industry. Then choose the keyword that you think can make your domain name stand out. It is advisable to put a keyword at the beginning of your domain.
You may take help of keyword tools like keywordtoo.io or Google keyword planner to get new keyword ideas and see their search volume and competition.
Use of keywords in the domain will not beneficial for every website owner. For example, if you are planning to launch a brand, keyword in domain name is not always a good choice. If you might have noticed brands do not use the keyword in their domain names. SONY, Apple and Amazon are some good examples of it. However, if you are into blogging it can help you to some extent. But you will need to do that smartly.
A wisely chosen domain name can take your online business to the next level and make you stand apart from the competition. We hope this guide will help you choose the right domain name.