When you hear the word “image”, do you think of your standing in the industry and your business’s reputation? While these are essential to success, in this instance, the term refers to photography.
It seems weird for companies to focus on images in such a technologically advanced society. Not only are videos better marketing tools, for instance, but they are interactive and engaging. So, why should your organization concentrate on pictures when there are tons of other tools at your disposal?
The answer is simple – images can do things that other multimedia can’t. This is why they are still around and essential to your business plan.
A Picture Reinforces Trust
Yes, an image helps customers to connect with you and your brand, but more on that later. For now, it’s time to focus on online shopping and the lack of trust shoppers have with websites and platforms. It’s not that they are scared of cyber attacks or hacks because most users aren’t, yet they are fearful of buying a product that isn’t suitable. After all, they can’t see it before it arrives, and they must go through the process of sending it back if it’s not right. High-resolution images paint a more defined and accurate picture of your items so that consumers know that what they see is what they get.
They Reflect Your Traits
It’s vital to remember that everything that relates to your business is a reflection of the brand, and a picture can paint a thousand words. If, for instance, your online images are grainy and pixelated, browsers may assume that your products and services are similar. Some will go further and believe that your pictures are low-res on purpose. You wouldn’t let an employee dress scruffily during work time for fear of judgment. The same principle applies to imagery.
People Want To Get To Know You
Gone are the days where businesses were faceless corporations. Now, social media means you can connect with customers on a personal level, and a picture adds to the experience. Of course, it works both ways. A resume template with headshot photo has changed the way enterprises hire applicants since the image gives you a better insight into the person. Whether it’s the eyes or the smile, you get a feeling for a person via an image that you wouldn’t otherwise. Therefore, it’s crucial to get to know people, as well as letting people know you.
Images Are SEO-Friendly
Search engine optimization is one of the most powerful marketing tools today. By optimizing your content, you can appear higher up in SERPs, increasing the level of traffic and raising awareness of the brand. A fantastic feature of corporate pictures is that you can utilize them for SEO purposes. The trick is to scale them to size and the platform and make them responsive. Images that automatically adapt to mobile devices are essential as they enhance the user experience.
Hopefully, you will use images for the sake of your business. After all, they’re simple-yet-effective measures.