When we browse the Internet, shop online or do anything in the online world for that matter, we give away a lot of information about ourselves. Thus, anyone can easily find out our location, phone number, and other important details through our IP address. That is, if they are tech-savvy enough, of course.
Each device has a unique IP address that contains all the data about us. That’s why people use proxies to hide their real IP address and stay anonymous when extracting data from the Internet.
There are various types of proxies – shared proxies, private proxies, residential proxies, and more. Shared proxies are mainly used by users who want to hide their real identity on the web and browse in total anonymity. More importantly, these allow them to bypass web filters and can be of great help in performing certain tasks, especially in marketing. With them, we can also bypass geo-restrictions and use them for web scraping.
In this article, we are going to talk about five industries that can use shared proxies to their benefit. You can then make an educated decision and decide if a shared proxy is ideal for your business.
Market research is of the utmost importance for any business out there. It helps us understand the demands of our customers better and identify business opportunities and increase website traffic. With it, we can also keep track of the competition and plan the perfect marketing campaign, not to mention minimize the losses.
Still, to do that, we would need to collect high-scale data from various targets. We need data for activities like cyber security, ad verification, search engine optimization, sales intelligence, and much more.
Shared proxies are used by businesses, including digital companies, because these allow them to expand their overall data-handling capabilities. Usually, receiving servers have limits to requests coming from the same IP address. Yet, with a proxy, you have the opportunity to use a different IP address without getting blocked. It is a perfect solution for companies that are looking to increase their data exchanging and handling ability but don’t have a horde of servers ready at all times.
Moreover, we need shared proxies for safety purposes as well. Social media is the new-age power tool when it comes to marketing. Hence, it’s not uncommon that marketers have multiple social media accounts, managed with tools like Jarvee, that they use for ads and promotion. In such cases, having a shared proxy reduces the risk of getting flagged by platform moderators. The safety comes in the form of protection against simultaneous banning of all accounts. What’s more, we can use it to create a content distribution network.
The benefit is that it helps the businesses to implement marketing campaigns by allowing them to reach a bigger audience.
Data mining, also known as web scraping, is a technique of collecting a large amount of data from websites, such as search engine scrapers..
We can collect it manually, though that would require days or even weeks. Instead, we can use a web scraper. A scraper can collect a huge amount of data in a very short period of time.
Still, many companies use web scraping blocking tools. If they detect any suspicious activities coming from a certain location, they can ban that IP address from visiting their website. That’s why the solution is to integrate the proxy server with our web scraping tool.
The main benefit of using shared proxies is that we can hide our IP address. In case there’s a large target website where we have to access thousands of pages of content, chances are we will run into their rate limits at some point. If too many consecutive requests go out from a single IP address, the website will block our future requests for a pre-set period of time.
We can avoid that by using a shared proxy. Shared proxies will send out a huge number of requests across different IPs located around the world. That way, the target websites will not be able to consider our request as scraping. In fact, they will never know that a scraper has accessed their domains. That makes a shared proxy an ideal solution for marketing campaigns.
SEO Tool Development
With the expansion of Internet marketing, the power of SEO, which is short for search engine optimization, is increasing rapidly. SEO is a very important marketing tool – it offers endless opportunities to increase the number of visitors to our websites.
But, in order for it to work, it requires certain conditions. If you are already an SEO expert, you would know that you need shared proxies for a successful SEO campaign.
A company may need to hide their IP address for several reasons, which is possible by using a shared proxy. For instance, we might want to find out more about our competitors and their tricks, but don’t want to disclose our identity. That’s when shared proxies come to our rescue. We can crawl through their websites without drawing any attention.
A shared proxy is powerful enough to make the real IP address practically invisible to search engines. That’s why marketers rely on a shared proxy to boost their SEO efforts, and thus help their business grow faster.
Mobile App Testing
A proxy server acts as a mediator between our smartphone or PC and the server we’re trying to connect to. It allows us to avoid a potential block of our IP address or even access a geo-centric website or service.
When it comes to using shared proxies for website or app testing, these can help in various ways. For starters, we can use them to log and monitor the traffic between the server and the tested application. In addition, we can keep changing the connection bandwidth.
Of course, it all boils down to the type of tools we use to do it. We can easily check the app’s performance and its availability in different locations using a traditional proxy server. Also, we can use a proxy server for a specific app only or to analyze the traffic of all apps connected to the Internet.
With the extensive use of GPS technology and smartphones, there has been a significant change in the marketing industry too.
Marketers are now shifting to geo-targeting ad campaigns. These enable them to deliver the right content, products, and services to their targeted audience based on their geographical location. What’s more, they allow them to experiment with traffic in order to optimize sales funnels.
A proxy server can help verify whether our geo-targeting is working or not. Of course, we can ask around to see if our campaign is working. But the most convenient way is to use a global geo proxy network and access the web from different locations.
When we advertise using AdSense, Google Adwords, or any other tool, we might want to see how the ads look on our website when viewed from different locations. This is an essential factor when it comes to conversion, and a shared proxy will come in handy.
Shared proxies allow us to access a target website from different IP addresses. All we need to do is select the location we want. The website will then give us an exact preview of it via the shared proxy. Consequently, we will see it the exact same way our visitors from that location view it.
Final Thoughts – Who Can Benefit From A Shared Proxy?
These are just a few industries where the use of shared proxies is dominant and useful. Apart from the benefits mentioned above, using proxy servers can help increase the speed by compressing traffic and caching web pages and files, which are accessed by multiple users at the same time.
We hope that this article has managed to showcase the true power of shared proxies. They are irreplaceable when it comes to marketing. Thus, no matter what niche your business is in, shared proxies aren’t something you should underestimate.