So, What Exactly Is SEO?

what exactly is seo

There’s always a lot going on with technology and how the world works. That’s just part of modern life – we’re at an accelerated pace right now in terms of developments, and by the time something is thought up and created, improvements by the bucketful are already on their way. That’s amazing as it means we always have the tools on hand to excel at our role and our job – but it also means something else. Due to the pace of inventions in techniques and methods, it means that if we stand still or get comfortable, we can easily get left behind.

Being left behind in business isn’t fun – it means you’re at a huge disadvantage when you’re stacked alongside your competitors. If you’re not on the ball, you will miss out on the latest news – and the latest way of doing things. This is only natural, but it does put your business at a loss. You can only do things the old way in business for a set time before your methods become outdated.

One of these methods that you might be out-of-touch on is SEO. Optimizing your presence for search engines is a key way of getting the name of your business out there. It’s marketing, but done almost automatically thanks to the groundwork laid via work on your website. SEO means search engine optimization. You need to ensure your site appeals to search engines so that it comes out on top.

SEO ensures that your website can be located via search engines because of words and phrases that are related and relevant to the website and a business or website owner offers via that website. SEO can be seen as a gatekeeper of ‘good internet’. Good websites will be seen easier; bad websites won’t. It’s very simple – and agencies like Ruby Digital can help you master it.  You need to ensure that your web page is full of unique, new, relatable content – otherwise, you’ll be doing your business a huge disservice. You also need to link to other corners of your web and ideally, position yourself to be linked to. As said, good agencies can help with the complex parts – but you can certainly have a leading role with SEO for your business or page.

You need to ensure that your web pages have unique copy and keywords that work. This is best done through the description of products and services that your business offers. If you can use keywords that have impact, and keep the word count low, you’ll win on the internet and with SEO. Make your content unique as well – if you can move to a media form such as audio or video, do so – it gives your site another angle and another way of creating content that works well with search engines.

SEO isn’t hard to understand, but it can seem like a scary area. Don’t put yourself off though, it might be detrimental to your business. Get to grips with SEO and make yourself and your site a force to be reckoned with on the internet.

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.

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