It doesn’t take long for your website to feel outdated in the modern age. Technology moves so fast, and trends quickly change. That means that within a year, your professional site can feel shabby and behind-the-times. Don’t worry, there are plenty of quick fixes you can make to change that. In this post, we’ll show you 6 super fast tweaks you can do to bring your website up to date. They’ll boost sales, improve user experience, and modernize your business. Ready to dive in?
1. SEO Keywords And Metadata
We don’t often take the time to get under the hood of our websites. In fact, when was the last time you took a long look at your keyword strategy and metadata? Now might be the time to consult an affordable SEO company to check if your keywords are still on point. Take this opportunity to tighten up your website infrastructure. Go back through your content and insert your targeted words and phrases. Tighten up your metadata, image tags, and headers too.
2. Site Speed
This tweak is fantastic for both SEO and user experience. Google has decided that user experience is a key part of its ranking algorithm. And site speed plays a big part of that. A faster site will also boost your sales and conversions. Did you know that 50% of users abandon a website if it takes longer than three seconds to load? That’s a lot of failed conversions. Test your website speed, and make simple tweaks to improve the time.
If your sales and conversions are falling, perhaps it’s time to reassess your copy. Even if you’re happy with your numbers, there’s never a bad time to address your sales copy. Spend an hour experimenting with new titles, and tighter explainer-copy. Try to make your wording more compelling, persuasive, and actionable.
In the past, we were limited to what fonts we could use online. It was a constant frustration for creative designers. As internet browsers have developed, more and more fonts are now accepted. In the last year, in particular, there has been a giant leap forward. Finally, you can experiment with better typography on site. Use a new font to add a little colour and personality to your branding.
Over the last twelve months, one of the overwhelming design trends is simplicity. Less is more online! Take this opportunity to remove anything on your site that doesn’t serve a purpose. Make it simple, intuitive, and direct.
A call-to-action is the last part of the user journey. It’s the ‘buy now’ button or the ‘subscribe’ option. It’s the crucial part where visitors convert to customers. Make sure yours is as compelling and powerful as possible. Tweak the copy, and make the design stand out. Look at some great examples, and integrate the ideas into your own website.
These simple tweaks will only take a weekend, so clear your schedule and dive into the backend. You’ll boost your SEO, make more conversions, and improve on-site experience. What are you waiting for?