Why Do 9 In 10 Startups Fail?

why 9 in 10 startups fail

If you’ve recently launched a business, or even thought about starting one, you will have come across the statistic that 9 in every 10 startups fails. Whether the figure is actually that high can be debated. But the fact remains that many modern entrepreneurs fail to turn their dreams into reality.

There are many obstacles standing between you and success. Acknowledgment is the first step to avoiding those problems, which is why you must conduct research into those issues. Here are some of the most common ones to keep an eye out for.

Poor Responsibility

When starting a company, the natural response is to rush straight into things amidst the excitement. In truth, though, it’s vital that you appreciate your responsibilities. Ignoring key legal matters could come back to haunt you, destroying any hopes of success. Likewise, spending money in a frivolous manner will inevitably run the company into the ground. It’s great to have ambition, but building a clear strategy is vital too.   

Apathetic Desire

For most entrepreneurs, making money is the main incentive behind those ventures. As such, there is a huge temptation to step into an industry that promises riches. Sadly, a lack of passion will soon shine through when you encounter the inevitable difficult moments. Worse still, that apathy will filter down to employees and clients too. Find something that you actively love, and your chances of success will look far brighter. Modern audiences are so vast that even niche companies can make millions. It’s better to be at the top of a small mountain than at the bottom of a huge one.

Inadequate Branding

In many ways, branding might not feel overly important. However, this is what gives customers something to relate to. If they cannot identify with the brand, or have reasons to doubt its trustworthiness, sales will suffer. This is especially true with online materials. Let’s face it; website design for law firms should be different to layouts for clothes stores. Those aesthetic features should suit the industry, audience, and personality of the company. Get this right, and those foundations will look stronger than ever.

No Teamwork

Most entrepreneurs actively appreciate the need for hiring good staff members. However, the quality of individual employees isn’t the only influential factor to consider. In truth, motivation and communication are equally pivotal to the performance of the company. Investing in team building and improved communication tech can transform the entire venture. Most importantly, though, you must establish an employer-employee bond that commands respect. Essentially, if they have an incentive to work harder for you, they will. And the results will not go unnoticed.

Unsatisfied Customers   

Nothing you do in business will count for very much if the customers aren’t happy. Frankly, securing that initial transaction is only half of the battle. Long-term loyalty is the distinct feature that will generate sustained success. Overlooking the importance of customer care is a common mistake of the modern entrepreneur. Upgrade your game, and you should see far greater levels of repeat business. Reward that loyalty with special deals and gifts, and they will come back time and time again while spreading the word to new clients. If that isn’t a recipe for success, what is?

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.