For most freelance graphic designers, creating company logos will become a regular source of work. Whether it’s a new startup or an existing business wanting a re-brand doesn’t matter. The fact of the matter is that this type of project could potentially make or break your career. Therefore, any advice that will allow you to perfect your craft should be grabbed with both hands.
No two briefs will be identical. As such, you will be required to use your creativity and understanding of the client to attain great results. However, the fundamental features or a great logo are virtually universal. All clients will be looking for a design that represents their business in a professional and engaging manner. Likewise, those graphics will almost always become the foundation of a far bigger picture. After all, they’ll be appearing on a whole host of different marketing tools. Ultimately, it’s an item that will form the basis of a brand which customers will hopefully buy into.
Given that almost all briefs will share a string of common values, it will come as no surprise that the methodology is fairly consistent too. Of course, each individual project will need a unique twist to stamp a company’s authority on the design. Nevertheless, following a tried and tested blueprint will allow you to get the process right time and time again. As a designer, I’m sure you’ll appreciate this infographic that offers a step-by-step guide to wowing your clients. Let’s get to work.
Infographic By Branding Agency London