Are you struggling to generate the web traffic that you need for your online store to succeed? You might be failing because your website is too difficult to find. It’s a common problem that many website owners suffer from. Here’s how to make your website easier to find in 8 simple steps.
Encourage Word Of Mouth
For all the technical issues that we’ll discuss, there are some old-fashioned ideas that can still work really well. One of the best ways of making it easier to find your online store is by encouraging word of mouth referrals. This is when one person tells their friends and family about your website after they’ve used it. So, if they have received good service and they’re happy with what they bought, make sure you politely ask them to tell their friends. If this tactic works, you could make many new people (who didn’t even know the website existed before) visit your website. And it doesn’t cost any money or take any kind of technical expertise at all to do this.
If you can get your website mentioned on an important and respected blog, it could help a lot. These kinds of endorsements are so useful when you are struggling to spread the word about your online store. So, contact bloggers and vloggers that cover topics that are relevant to what you sell. You can then offer them a free try of what you sell in exchange for them giving it a review on their blog or Youtube channel. This happens a lot, and if their readership or subscriber total is big, you will expose a lot of people to what your business has to offer. This can be vital when it comes to growing your business.
Choose Friendly URLs
It is much easier for search engines to index your page if your URLs are friendly. But what do I mean by friendly? If you have a lot of incomprehensible numbers, letters and slashes at the end of your page’s URLs, you need to change this. Instead, you should be using words that summarise when it is included on the page. Separate the words with a dash to make it even easier to read. This encourages visitors to click the link because they can see exactly where it’s taking them to and what they’ll find there. And it will also make it easier for the page to be found through Google.
Write What’s Relevant To Your Visitors
Your visitors are what matter. And you need to think about what they are searching for. If the kind of people you want to turn into regular visitors are not interested in the content you publish, you have a problem. You can’t expect people to be interested in what you have to say just because you want them to be. You have to offer them something that appeals to them. This is the only way to get your pages noticed and get more people reading them. When you create content that’s appealing, more people will stick around to buy something from your online store. That’s exactly what you want, right?
Use Title Tags
Title tags refer to the title of each of your website’s pages. These will be seen by people when they use search engines. We see a title and then a short page description underneath it. If you’ve used a search engine, as we all have, then you will already be familiar with all this. But many people forget to think about changing their title tags and keeping them updated. They are seen at the top of a web page when you’re visiting that page too. The reason title tags are important for attracting people to your online store is pretty simple. It’s because they give the visitor a taste of the website so that they will know what they’re going to get when they click the link.
Learn About Keywords
Keywords are the words that you use that correspond to the words that visitors put into search engines. If the words that they are searching for are different to the keywords that you keep repeating, then your keyword strategy is not going to work. So, it’s up to you to learn more about the kinds of keywords that your target customers use and start using those ones instead. There are keyword generators that help to give you an insight into what the most popular search terms for particular subjects are. This is something that you should definitely be taking advantage of.
Learn All The Key Elements Of SEO
SEO is essential if you want your website to be found easily via search engines. Search engines are the main tool that people use when people are looking for something online. We all know this. So, that means you can’t afford to ignore the importance of having the right SEO skills and knowledge. I’ve covered some key SEO issues above, but those only scratch the surface. There is no much more to this, and you need to know about the key points. There are plenty of guides that can give you a comprehensive overview. Alternatively, you could use the services of a SEO specialist.
Look Out For Thieves
Believe it or not, there are people who will try to steal the success of your website. If you have a complimentary blog on your website, as many online stores do, you have to be aware of this threat. These people are called scrapers. What they do is take content from a website and then repost it and claim its success. They are basically stealing interesting content in order to drive more traffic to their own website. They can then make more advertising money. And most of these scrapers end up having their pages ranked higher on search engines than the original source. If you link the content correctly and get pingback alerts, you will know when this happens to you.