Ask any profitable business owner and they’ll tell you that they have a marketing campaign to thank for their success. Remember this point because it’s important. Customers don’t care about how things are, they care about how things look. If you can make it look like you’re offering the best service or you are just the first company they find you’ll get their business. That’s why you need to be thinking about different forms of marketing that will put you far ahead of the competition. Let’s look at a few of the possibilities that you should consider using.
What is Google Adwords? Google AdWords is for businesses that want to use the company’s advertising possibilities. Essentially what this means is that you can forget about focussing all your time on SEO. Instead, you’ll have an advertisement for your business on Google SERPs. If you have that you’re certain to attract some interest from customers. However, it’s not quite as simple as just buying online ad space. You need to make sure that the ad is attractive to consumers and that’s where AdWords campaign management comes in handy. Using this service, you can guarantee that you will be aware of your customer’s search engine behaviour. As well as this, you’ll have insider knowledge on how other businesses are using PPC and more importantly CRO.
CRO or conversion rate optimization is a way to measure how many customers after clicking your ad commit to a sale. It’s crucial that this ratio is high otherwise your marketing campaign is a giant waste of time.
Of course, if you are losing customers after they click on your ad or site, you may want to think about a remarketing strategy. Once a customer leaves your site, they’ll be followed by an ad. This will appear anywhere that sponsored advertisements are based on the net. It could be at the side of their screen or above the banner of another site. As long as they are not using an adblock they’ll see an ad for your product or service. Hopefully, this will encourage them to have another look at your website. It gives you another chance at making a sale.
On the other hand, if you have high quality content present on your site, you shouldn’t have to remarket. They should be drawn in by the story that you have plotted out. A successful content marketing strategy works like the opening chapter of a novel. After the first paragraph they should be hooked, dying to know more about your product or service. If your marketing is substantially effective, you even have the chance of it going viral. Once that happens you’ll get thousands more customers interested in your business.
However, to do this, you do need how to use social media to your best advantage. It’s more than just regularly updating your followers with new information about your business. Ideally, you should be connecting and interacting with your customers. By doing this, you’ll get them to spread content online for you. Essentially, your marketing campaign is then boosted by customers who you are marketing to.
We hope you can use these solutions to make your business a bit hit this year.