The point of sale is part of every retailer. Whether online or offline. Most online stores even go as far as to equip visitors with an electronic shopping cart or trolley. Whether online or offline, the point-of-sale can also be used to many purposes. It’s there as a necessity, but at the same time, it can do a lot for you. A lot of stores already have their point-of-sale connected to an inventory system. Of course, the bigger ones already know what they’re doing and use their point-of-sale to keep customers and even get more sales from them. So, what can your point-of-sale do for you?
Loyalty schemes have always had a place in retailers. Since the days that you started being able to collect tokens for shopping that you could redeem for some free or discounted goods down the line. Nowadays, the automated point-of-sale system has made it all the easier. Most modern systems, like the TallyRegister POS, have the function within them. You can use the POS and unique cards to help customers build loyalty points. The customer gets some discounted goods out of it at some point in future. You keep the customer. Everyone wins.
In most stores, unless they need help, the POS is the place to go for customer service. Customer satisfaction is a hugely important part of business. Marketing’s great for bringing in new customers, but satisfaction will keep them there. It’s why most retail employers make a point of drilling politeness into the heads of their employees. If your employees create an unfriendly or even hostile atmosphere, your customer might not be so inclined to return. Of course, the best way to create a positive employee is to be a positive employer. You need to motivate and empathize with your staff, not just treat them like paid labor.
If you’re missing out on this step, then you’re way behind the competition. Retailers of all sizes know, nowadays, how lucrative the point-of-sale can be for locking down some extra sales. Do your research in local stores. Look at how many of them use POS displays for certain items and which items they place in there. While your customers are approaching the point of paying and waiting in line, POS displays tempt them. Often with goods that are cheaper or particularly popular. This even works in online stores, which usually have some sort of offer on display during or after the payment stage.
Any retailer will know the importance of loss prevention. Doing nothing to fight against loss from theft is practically allowing your hard invested money to swirl down the drain. The POS can help you prevent that. It’s why a lot of stores now design their store that customers have to go through the POS while exiting. It also allows you to use things like anti-theft tags that you can find in most clothing and electronics stores nowadays. Security’s vital to any business, so if you’re looking for some new measures, look at your point-of-sale.