Twitter will soon start keeping tabs on the apps you download.
An app update, slated to roll out to iOS users Wednesday and Android users in the next week, will add a setting that allows the social network to keep track of the apps you download, the company announced Wednesday.
The goal, Twitter says, is to provide users with a “more tailored experience.” By tracking the apps people are downloading, the company can better gauge users’ interests and surface better suggestions of new accounts to follow and, most importantly, more relevant ads.
The feature, which Twitter is calling “app graph,” will also be used to personalize the content that appears in users’ timeline from accounts they don’t follow. The social network confirmed in August users would begin seeing tweets and favorites from accounts they don’t follow in their timeline. It wasn’t clear at the time exactly how Twitter planned to make those changes but the company says app graph will help inform those additions.
Once the update goes live, users are automatically opted-in to the tracking, though Twitter will notify users within the app once it starts and you can opt out at any time. Twitter notes that it is only tracking a list of the apps users have downloaded and is not accessing any data within those apps.
You can opt out of the tracking through the the main Twitter app’s settings menu. On iOS this is through setting -> account -> privacy -> “Tailor Twitter based on my apps.” Similarly, Android users can disable the setting through settings -> account -> other -> “Tailor Twitter based on my apps.”
Twitter is not the first social network to use your activity outside of its app to inform what kinds of ads you see. Facebook relies on users’ browsing history to surface ads, though it also allows users to opt out. And both iOS and Android allow developers to access information about what kinds of apps their users are downloading, as Recode notes, though not all developers choose to take advantage of these tools.
TechGeek365 is one of the MENA’s leading technology news platforms, producing & publishing content related to technology, gadgets, cybersecurity, social media & so much more!
We’re a team of young tech savvy individuals who work towards the one goal of bringing you, our amazing readers the best quality tech articles on the internet.
If you’re a young, tech savvy individual with extensive knowledge in any of the categories we write about and would like to join our growing team of authors, then send us an email and tell us a little more about yourself! We’d love to have you on board!
Let’s put your brand in front of an audience that wants to listen! A number of advertising opportunities are available on TechGeek365, ranging from in-house custom campaigns to basic advertising solutions.
Custom campaign inquiries should be directed to: ads[at]techgeek365[dot]com