As any entrepreneur will tell you, understanding your customers is a key to business success. So, no matter what sort of business you are trying to create, you always have to know more about your clients. In today’s guide, we’re going to show you how all you budding entrepreneurs can do just that. Let’s get started straight away.
Draw A Picture Of Your Ideal Customer
First of all, who are selling your product to? Don’t say everyone – a lot of new business owners think their product is fit for purpose for all people. But, nothing could be further from the truth. Drawing a picture of your ideal customer can help you refine your message, and talk to them as if you were having a chat. What are their interests, and how does your product solve their pain? Where do they hang out, and how old are they? Get your ideal client right, and you will be able to talk to them in a language they understand.
Get In Touch
As soon as you start making sales, get your customers to fill in a questionnaire. It can help you come up with an idea of where your product is going right or wrong. And, of course, it can give you a deeper insight into what inspires and motivates your client. Why did they buy it? Are there any alternatives that are better or worse than your product? Get this process started as soon as possible and you will be able to understand your customers a lot quicker.
Make sure that you keep any data possible about your customer, so that you can understand their buying habits and behavior. It can help in any industry – even auto salespeople use car dealer CRM software to track habits and buying histories. It can be a powerful tool for more targeting in your marketing, and also, can sort out the regular clients from the one-offs. The more you understand your customer, the cheaper it will be to retain them.
Set Up On Social Media
Social media gives you a great opportunity to find out more about your customers. For example, you only have to hit the Insights button on your Facebook business page to reveal an enormous amount of info. It will tell you where your demographics live, their age range, and what time of day they are active. If you want to hit the right notes with your customers, then finding out about them on social media is a cheap and cost-effective way of doing so.
Finally, be helpful to anyone that approaches your business, either in the real world or online. You will build a great reputation, and it will also give you a chance to converse with your clients. Online, you can start a blog that deals with the big questions in your industry. As more people arrive to check out what you have to say, you can keep tabs on what they are searching for. So, you can use these search terms to come up with better ideas, more interesting blog posts, and a better all-around product.
Good luck out there – and let us know how you get on!