4 Ways To Use Video To Drive Traffic To Your Site

You can drive traffic to your site in many different ways. And, they are all great ways as long as they work. One method that you may not use which you should is video hosting. A video adds lots of value to the browser and keeps them coming back for more. If you don’t believe in the power of video marketing, just take a look at any YouTube vlogger. For the novices among you, the best ways to drive traffic to your site using video are below. Consider these tips and you could have more traffic than you can handle!

Make An Introductory Video

Internet users will not use a site that they don’t trust. This is easy to understand as you are probably the same. But, it is also easy to rectify as you only need to make an introduction. When you introduce yourself, you eliminate the notion of mystery and broadcast yourself to your community. Whether it is true or not, your web browser’s think it is easy to hold you to account. Plus, you may be able to charm and disarm them. A quick video can do all of that in less than a minute.

Change Your Strategy

Have you ever heard of video distribution strategy? The strategy, in a nutshell, is to change video hosting on your site to suit the needs of the user. The majority of users don’t just visit your site because of video content. In fact, they visit for other things and end up consuming video content if they pass by it. The key to driving traffic with video, then, is to merge your video content with your normal content. Instead of having different pages for both, incorporate the two for extra hits. For example, add a video to a post if you can find one that fits.

Post More How To Videos

Not every video is going to add value. But, one video adds value more than the rest – the how to video. As the name suggests, these videos inform your users how to perform certain tasks. The great thing about this video is that you are providing them with everything they want. Lots of people use the Internet for research and will gladly look at video online than a set of instructions. If you provide people with information, make sure your video guides them through the process step by step.

Use Screencasts To Answer Questions

E Commerce sites may have an issue with customer service. If you sell products, for example, you will have customers ringing you with regards the products. Instead of giving them a number to call, direct them to an explanatory video. All you have to do is produce a video that explains what you do in a certain situation or event. If you can produce enough to answer the most frequently asked questions, you can boost traffic by quite a margin. Plus, you can lower the amount of time you spend on the phone.

As you can see, video content and traffic go hand in hand.

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