Green web hosting is a relatively new trend in hosting which has rapidly gained a lot of popularity among the web hosting companies. Green web hosting can be described as an eco-friendly web hosting which involves use of green technologies (or eco-friendly technologies) so as to minimize the environmental impact. It involves the use of energy from renewable—energy such as biogas, solar power, wind, water, among others, to reduce the carbon footprint. What are the benefits of using Green Hosting?
Reduces Your Environmental Impact
One of the main benefits of using Green hosting is that it’s environmentally friendly. Green hosting plans are designed reduce emissions, thus causing minimal pollution to the environment. This means that they have a much less degrading impact on our environment as compared to the traditional hosting plans. When you choose green hosting, it means that you’re doing your part to help protect our environment.
Enhances Your Company’s Reputation
Choosing a green hosting plan is going to enhance the reputation of your online business. Today, many people want to work with the companies that care enough to make changes to reduce their overall environmental impact. By adding green hosting credentials to your company’s name, you will greatly improve your overall public image and reputation in the eyes of your potential customers. Moreover, if your clients are aware that you use green hosting solutions to run your site, they will be more interested in actually recommending you to their friends, family and associates.
Green hosting is not only an eco-friendly option, but it’s also an affordable one. It’s usually much cheaper than the standard hosting plans. When you use a green web hosting company, you only need to pay server usage costs. The electricity that’s generated using renewable sources of energy like solar power and wind, saves a lot of money in the longer, since these resources are not only renewable, but also unlimited. As a result, the lower costs get transferred to clients in form of cheaper web hosting packages. On the other hand, the traditional web hosting solutions consume a significant amount of energy, and emit lots of carbon dioxide into the atmosphere, thus making them quite costly to maintain.
Green web hosting can be utilized as an extremely effective marketing tool. Green web hosting makes quite a positive statement about you and your business. By publicizing the fact that your business uses green web hosting solutions, you will be able to attract environmentally conscious customers. A company that’s able to clearly explain how they’re helping protect the environment, like through using a web host which powers its’ servers using renewable energy, will gain more trust of potential customers, and usually notices a significant increase in their business revenue. In addition to that, customers will be more willing to pay a little bit more if you are using eco-friendly web hosting solutions. This can greatly improve your profit margins if you properly capitalize on it.
You can search for NGOs and environmental bodies in your locality which offer rebates, discounts and such other incentives for going green. You can let them know that you are making an effort to go green by choosing a green web hosting provider. They might share the costs if the hosting costs are too high, or if you’re a startup that needs to conserve money when choosing a hosting plan.
Eco-Friendly Web Hosting Companies
These days, green web hosting solutions are offered by numerous web hosting companies. Most of the green hosting companies generate their very own energy for powering their green web hosting plans, although there are some which don’t have resources to generate their own energy and make use of RECs (that is, Renewable Energy Certificates) to buy electricity which has been generated using the renewable sources of energy. That said, let’s now take a look at some of the best green web hosting companies.
This is one of the largest green hosting companies on the planet, serving more than 9 million sites. As you know, a lot of servers typically mean lots of carbon emissions. In order to be eco-friendly, HostGator has taken steps to try and minimize its’ environmental impact. To make its’ hosting services carbon neutral, this web hosting company purchases RECs (Renewable Energy Certificates) so as to compensate the amount of energy consumed for cooling. In addition to that, HostGator participates in numerous green programs to help protect the environment. If Hostgator’s mission to be gentle to our planet resonates with you, you can try their service for one month for free.
GreenGeeks as the name suggests, is a green hosting company that was founded in the year 2006. They are pioneers when it comes to providing green web hosting solutions, and were ranked as the number one green web hosting provider on the planet. Apart from offering green web hosting solutions, GreenGeeks company is also conscious about its’ carbon footprint and has put in place a rigorous recycling program in its’ offices.
InMotion hosting is among the best green hosting companies as they always follow eco-friendly policies such as wastage reduction, limiting paper usage and implementing recycling processes. The company also builds energy efficient data centers that utilize outside air cooling technology to cut down about 70% of cooling credits, while reducing carbon output by over 2,000 tons annually.
This article is a courtesy of Lodlois.com