Social media’s here to stay, surprising absolutely no-one. Businesses and personal branders alike are well aware of just how valuable it is. Those who can afford it undoubtedly have teams producing content for them around the clock. But those who can’t need to be smarter, instead. Even small social media campaigns rely on a lot of man-hours. But putting more time into it isn’t always the best option. Instead, you can find tools and methods to cut down the time as well as increasing the power of what you put out. Below, we take a look at how to get more back from less work on social media.
Going all-out with social media without any kind of target is one of the most common mistakes that people tend to make. Sure, social media offers you all kinds of great opportunity to reach anyone and everyone. But it also lets you hit key demographics, particularly with paid messages. Take advantage of the targeting options offered by many social media platforms. When you’re not doing that, tag your demographic in your posts, yourself.
Managing Your Platforms
The sheer amount of work that running a social media entails comes down usually to one thing. Sheer amount of different platforms. If you really don’t have the time, you need to think about which platforms best suit your business. However, if you don’t have the luxury of cutting down a platform, there is another way. Use social media management tools to lay all the different arms of your campaign in front of you on one screen. This stops you from having to dart from site to site and back again.
Post Consistently, Not All The Time
We know that people who really want that social media attention fire off posts all the time. They’re like a kid in class, jumping with their hand in the air. Whilst the enthusiasm is a vital part of being successful, it can put more people off your content than on. Time your posts so they are consistent, not bombarding your audience.
Share The Load
One way to make your social media campaigns less work is to get someone else to do it. We’re not talking about outsourcing, of course. Cross-promotion, when done right, is a great way to capitalize on another’s strength and offer them the same. It shares the load of the campaign and grow into a beneficial partnership. Make smart offers to influencers and get them on your side. It will lay a lot of the groundwork for you.
Curate More Than You Create
Part of the problem of overzealous, 500-a-day posters is that quality tends to drop due to the volume of posts. But it’s not a problem exclusive to them. Sometimes you just don’t have the great content in you to put down that day. Your followers will notice, too. So don’t stress over production, but look to curation, instead. Find great content before anyone else. The stuff that genuinely excites and interests you. Then share it.
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