Social media is something that can either be easy or challenging to master. Why? Because managing social networks can often turn into a full-time job! Many people despair at how much time and effort it takes to manage Facebook, Twitter, and others.
What if I told you there was an easier way to manage all those accounts? You might be thinking that I’m going to recommend hiring someone else to do the work. Sure, that’s one option you could pursue.
But, here’s a more savvy way to keep things under control:
Only Sign Up To Social Networks Relevant To Your Brand
Some people might tell you to sign up to as many social networks as possible. The problem with that approach is you end up fragmenting your social strategy. Just because a platform exists doesn’t mean you should use it!
Sure, it makes sense to sign up to the major social networks. After all: they will have the biggest pool of active users. But, you should make sure the ones you select are most relevant to your brand.
For example, let’s say that you run a clothing company. You may wish to target users on platforms such as Instagram.
Use A Social Media Management Tool
One thing that annoys many people is needing to use several different tools for social media. These days, it’s possible to manage social network profiles using SEO-centric tools.
Examples like the Website Rocket version of SEO software tools are a must. As are tools like Hootsuite and Zoho Social. It’s a waste of your time using the sites associated with each social platform. Use tools that let you manage them all from one application or service.
Schedule Your Messages
The beauty of using a social media management tool is that you can schedule posts and tweets. That means you don’t have to live-post your messages to your audience!
You may well be aware that your audience is only online at certain times of the day (or evening). Scheduling your messages when your audience is most active is an excellent idea. It allows you to broadcast your messages for the biggest possible impact.
Curate The Best Content For Your Readers
The thing about social media users is they will only read something that interests them. It’s unlikely that everything you talk about will grab their attention.
But, what you can do is broadcast content that most of those people will want to read and share with others. Tools like SimilarWeb can help you with that task.
Another option is to pay for “sponsored” posts. This is where you can target content to particular niches. For example, let’s say that you run a business selling boat tours in your local area. You could target holidaymakers and those that “like” a particular topic.
As you can see, there are quite a few different ways to make social media management easier. By following the above examples, you will do several things. For a start, you’ll cut down the time it takes to manage your profiles.
You’ll also gain more interest in your brand by only pushing out targeted content. Last, but not least, you’ll keep your social media management costs down.
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