GetResponse Review: Easy To Use Yet Powerful All-In-One Marketing Platform

Email marketing is one of the earliest forms of online marketing strategies. There’s a good reason why it has been so popular for so long – email marketing has one of the highest conversion rates in the industry. With marketing automation, it has become an even more powerful digital marketing strategy to reach your target audience at the right time and with the right message. GetResponse is an all-in-one online marketing platform that brings together email marketing, marketing automation, webinars and landing pages to create an unmatched solution. It ensures a deliverability rate of 99%, as it is white listed by all the leading ISPs.

4 Pillars Of GetResponse

GetResponse has 4 pillars that drive its marketing effectiveness and success for you to reach your target audience.

1. Email Marketing: You can create highly effective emails that look perfect on any device.
2. Marketing Automation: You can automate customer’s journey through the sales funnel relying on key data and their behavior.
3. Webinars: A comprehensive webinar marketing solution allows you to boost your conversion rates even further.
4. Landing Pages: Drive your target audience to elegant, responsive and high-conversion landing pages.

GetResponse Email Marketing Solution

GetResponse provides you easy-to-use yet powerful tools to deliver custom offers to your subscription list. You can deliver your emails to subscribers at the right time.

Create Compelling Content

A simple drag-and-drop creator allows you to build elegant and compelling emails. There are over 500 unique templates to choose from. However, you can also create your own email template from scratch. Customize the design by choosing from over 1,000 free iStock images to make your template more unique.

GetResponse also provides a preview feature. It is an in-editor preview that lets you view your emails in all devices. So you can preview your email designs even before you send them out.

Send Out Personalized Emails

With GetResponse, you can send personalized emails to your subscribers. Include their name and key details in the messages. Deliver dynamic content so that it is both personalized and relevant, and something your audience can connect readily with.

AutoResponders

This is a powerful GetResponse feature that triggers appropriate communication based on your audiences’ action or on a timely basis. You send out valuable and relevant content based on preset sequences. All this can be set using a simple drag-and-drop organizer.

GetResponse is not just about sending out thousands of emails to your subscription list. It allows you to segment users based on something common between them and target your messages to each segment to build better relationships. This is made possible because of its advanced segmentation features.

You can create groups with similar contacts, with something common between them. Contacts can be grouped based on many factors. Just few of them include:

• Geolocation
• Custom data
• Subscription date
• Subscriber engagement levels
• Source of subscription

Some of the other key features of GetResponse’s email marketing solution include:

• Optimized message delivery
• Tracking campaigns, email opens, clicks, un-subscribes and social sharing

• Real-time activity tracking
• A/B testing

Marketing Automation

GetResponse’s marketing automation puts your marketing campaign on autopilot. It is scalable and can grow with your business. Some of its main tools it uses to work include:

• Scoring & tagging
• Automation segmentation
• Web event tracking
• Cart abandonment

GetResponse allows you to set up advanced campaigns using an easy to use drag-and-drop workflow builder. You can create hundreds of scenarios, design user experience using workflows, get real time view of subscriber journeys, and use e-commerce features for tracking and taking action for site visitors, cart abandoners, and even when someone completes a purchase.

GetResponse marketing automation provides ease to use blocks that can be used to create intuitive workflows. You can create events that can be automated based on the user behavior or action. It will trigger action based on what conditions you set. The actions can include tagging, scoring or sending out email. It allows you to address your goals while meeting your KPIs.

You can also apply filters to enhance the impact while targeting better based on the actions. Filters can be applied based on range, amount and dynamic segmentation.

Conclusion

When combined with email marketing, marketing automation is a big time saver. Build different campaigns and schedule everything in advance for a future date and time. With GetResponse’s marketing automation solution you can reach each and every customer. It automates everything and eliminates the need to manually segment your subscribers. You can segment them based on multiple factors, build targeted campaigns and reach out to them with personalized and dynamic content. GetResponse stands out for its easy-to-use yet powerful tools. It allows you to create unique, responsive emails and promote more effectively without costing big. With A/B testing and post-campaign tracking tools, you will always remain on top of your campaigns and make adjustments as and when required.