LinkedIn is most known as a place to network or look for a new job, but now the career-oriented social network is working on some new tools to help users connect with their current coworkers.
A source from LinkedIn said that the company is developing two products that can bring employers, employees and colleagues closer together. That way, the platform can be better utilized to improve connections within the office, rather than outside of it. The tools will make it easier to access employee information, as well as share content relevant to your workplace.
The first, which is piloting to a handful of customers in the coming weeks, allows users to send InMail — LinkedIn’s version of email — to coworkers, even if they aren’t already connected. The tool would also allow users to upload their contact information (like email and phone number), making it easy for coworkers to access that information. Think of it as an online database for office contact information.
The second product is all about content sharing. It would allow company administrators to send out information to groups of relevant employees. For example: if a workplace is recruiting software engineers, the employer could send out something like the a blog post about the company’s software engineering philosophy (via the new LinkedIn tool) to a subset of specific employees, who then might share it to their network. That, in turn, might make the company seem attractive to potential employees.
LinkedIn is exploring a few ways to increase intra-office content sharing. The representative said that these groups might be accessible in a mobile app, desktop product and/or some other way. LinkedIn expects to start a trial of this tool at the end of the quarter.
LinkedIn isn’t the only one experimenting with in-office social networking. Facebook at Work launched to a select group on Wednesday. So if small talk in the office kitchen isn’t your thing, some new-age networking opportunities are on their way.
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