Making a professional email signature isn’t always as easy as it seems. There are aspects of email signatures that people often overlook, and those are the things that can make all the difference to your business. Imagine if you didn’t know that having a certain type of banner in your email signature could get you an additional 2 customers every month? And those 2 customers are worth $1000? You would definitely be kicking yourself. There are many cases like these, where business owners don’t spend enough time thinking about what they actually want out of their email signatures.
Before you start considering making an email signature for your company, take a moment to think about what you actually want to achieve with your email signature.
Do You Want To:
Depending on which one of these you pick will depend on how your email signature should look. Let’s look at the details.
If your aim is to increase sales for a specific product, then you should consider advertising that product with a discount in your email signature banner. For example, writing something like “Receive a 20% discount if you use this code when purchasing your shampoo” will increase your sales if you add it to the banner of your email signature. Generally, with banners, you want to highlight a problem, and state your CTA (call to action). So a great banner message would be “Fix hair-loss, buy this product with a 10% discount today”. So, when writing banner messages in your email signatures, remember, state the problem, along with the CTA.
Awareness Of Events Or Functions
In order to make recipients aware of an event, you want to have a similar approach to the first point, but without listing a problem or CTA. Instead, you can write something like “Come to our event on 1st of November and receive a free hat” in your banner. People love free things, so you can use freebies in order to get a bigger attendance at your event.
Increasing Social Media Following
If you are looking to increase your company’s social media following, you will want to include social icons in your email signature. Studies have shown that having social icons in your email signature not only increase following but are seen as a trust indicator. Basically, if you have social icons in your email signature, you are seen as more trustworthy.
Colors & Fonts
Using company colors and fonts are a must if you want to retain the company look and feel throughout your email signature. Consider if your email signature text matches in color and font to your company logo.
Disclaimers are generally only used in professional fields such as lawyers, accountants, doctors etc as they serve a legal purpose do indemnify the sender in certain circumstances, but they are not essential.
As mentioned above, social icons are a must if you want to increase trust and social followers, so there really isn’t a reason not to have them.