Mastering Social Media – It’s Easier Than You Think!

mastering social media

Social media is generally very easy to use, otherwise it wouldn’t be so popular! There are around 250 billion people around the world that have engaged in social media at some point in their lives, and Facebook alone has 1.15 billion users log in every day to catch up on what their friends and family are up to, and to connect with other users around the world. For businesses though, social media can be an extremely useful tool for promoting and getting the word around about what they do. There are ways to increase your social media reach, and in this article will be a few tips on tricks on how you can do exactly that, even if you’re not a business and just want to reach out to more people.

Engaging With Others

Unfortunately, you can’t simply share something and expect millions of people to suddenly click on what you’ve shared and comment. You have to engage with your target audience as well as share useful and engaging posts. Commenting on and sharing other people’s articles, pictures, videos and more will drive them to see what you have got to share on your profile. This counts for all types of social media including Facebook, Twitter, Pinterest, Instagram, LinkedIn, Reddit, and many more.


A great way to ensure the word about what you do gets about is to include keywords. Think about what other people would search for if they were looking for your content and use those keywords. Success on Pinterest for example, is based on keywords because it’s basically a glorified search engine. If someone sees something they like and you’ve uploaded it to one of your boards, they will read it and repin it if they found it useful, or to come back to at a later date. If you’re not sure on keywords, why not consider using a keyword tool to help you along the way.


The time of day that you post to each social media platform will make all the difference in how much engagement you get from other people. There have been many studies for each platform to discover what time of the day people tend to log on to which one. Do some research and find out what time of day to post to each of the social media sites.

Of course, all of this is very time consuming. Luckily there are apps and programs that can help you schedule all of your posts for the day, and you can even specify what time you want certain things to be posted and where you want it to go too.

So there we have it, three different ways of mastering social media to get yourself a bigger reach and how to get more people engaged in your content. Good luck building your business and if you’re trying to get more people interested in the content that you upload for fun, then enjoy the conversations!

With over 9 years of search marketing experience, Sandra is cross skilled between PPC and SEO. Her experience in search spans across different verticals including Technology, Retail, Travel & Automotive.