Methods Of Communicating With Customers: Benefits & Drawbacks

One of the most important parts of running a business is communicating effectively with your customers and clients. At the end of the day, they are what makes your business what it is. Without them, there would be no need for the business to exist. To that end, you need to ensure that you have effective ways of communicating with them. The truth is, there are plenty of different potential methods out there. Knowing which to use and when, however, is another matter altogether. In this post, we will be looking at the various methods for communicating with your customers. Let’s take a look at what those are now.

Written Communications

Often, the old ways are the best. Written communication still has an important place in modern business. That is, regardless of the advances in technology of recent years. There are, of course, many different kinds of written communication. What’s more, they are not mutually exclusive with technological achievements. It is now less often that customers will choose to communicate via post, however this can still be a viable means of getting your message across. Often, customers will ask for something important to be written as a letter. This is a good practice to keep up. But don’t forget that the same effect can often be achieved with email. Email has the obvious advantage of being quicker and cheaper, but it is not necessarily always better.

Online Communication

Of course, email is not the only kind of online communication which you should bear in mind. You can also communicate via your business’ website, so long as no response is required. Another method which is particularly popular is to include a query form on your website. This can be a great way of ensuring that your customers have an easy means of asking you questions. If you are only in need of a one-way form of communication, then there are plenty of options available to you. One such option is the use of online streaming for any instructional or informational videos you may have. This will require launching an OTT Service, but chances are it will be worth it.


No matter how reliant a business becomes on the Internet, there will always be a place for face-to-face communication. The major benefit of this method of communication is its real, human quality. This is something which you just don’t have when it comes to online or written communication. With face-to-face, too, your customer is sure of an immediate response. Depending on the nature of your business, this might be easy to set up, or quite difficult. For a retail business, for example, it would be quite a simple matter. This is because you already have the stores set up. Of course, an online business might struggle. But it is worth advertising your business’ address online regardless. That way, anyone who wants to talk in person can do so. Just having the option to do this is, for many people, a great advantage.

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