Advertising In The World Of Mobile Game Monetization Strategies
Little wonder that nowadays advertising stands out among modern mobile game monetization options, because the majority of other mobile game monetization models are focused the payments from gamers. Though ads can be used in paid apps as well, but experts strongly recommend to be very careful in such cases, because when people pay some amount of money, they don’t expect to encounter ads. Also it can be an option in free-to-install apps to sell ad removal. Paid apps strategy suits best for non-game apps, while free-to-install is better for online games, with possibility to buy extra functions, timings, boosts combined with carefully thought-through advertising.
How To Monetize Mobile Games
There is no perfect solution for all apps. Mobile game app monetization offers lots of opportunities and has a great variety of solutions within it. You should elaborate your own way of how to get money from mobile game in the very first stages of a new game designing. Your chosen strategy should help people keep having fun while they donate for your game, buy a booster or a customized avatar, or click on an add which are viewed in your app.
Don’t forget about app analytics as well. In order to apply really effective mobile game ad monetization system, you understand your app data. There are two types:
1- Users’ in-app behavior when they are playing.
2- The analytics of the app itself, which shows you info about your users, their geo, app monetization statistics and so on.
It can be monitored with the help of free instruments such as Google Analytics or with a paid one.
Clickky’s Ads Platform are proud to offer you a great variety of modern ad formats for iOS and Android. Each format has its own specifics.
Good luck with monetizing your games!